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Florist Winter Season Marketing Ideas to Boost Sales

The winter season can be a slower time for florists as fewer people are buying flowers for occasions like weddings or big events. However, with some strategic marketing, florists can attract new customers and keep sales up even when the weather outside is frightful. Here are some Winter Season Flower Marketing ideas that you should implement starting from now:

Holiday Decor

The winter holidays from Thanksgiving to New Year’s are peak times for selling festive floral decor. Market holiday wreaths, garlands, centerpieces, and arrangements for:

  • Thanksgiving tables
  • Christmas trees, mantels, and banisters
  • Hanukkah menorahs and tables
  • New Year’s Eve parties

Promote these items through holiday email campaigns, social media posts, and in-store displays. Offer personalized or custom orders to stand out.

Seasonal Bouquets

While classic red roses remain popular for winter weddings and Valentine’s Day, create appealing seasonal bouquets using winter berries, evergreens, and blooms like lilies, ranunculus, anemones, tulips, sweet peas, and carnations.

Promote via social media and offer specials like “Fireside Florals – Cozy Winter Bouquets.” This can attract new customers looking for something beyond traditional options.

Corporate and Events

The winter season brings a proliferation of corporate events, holiday parties, conventions, and fundraisers. Reach out to local companies, event planners, and venues to provide floral arrangements, centerpieces, and decor.

Promote capabilities through targeted emails, networking, and listings on event vendor directories. Offer discounts or loyalty programs to regular corporate clients.

Delivery and Care Packages

Since winter weather makes people want to stay home more, there’s an opportunity for delivery services and care packages. Highlight your delivery radius on your website.

Create gift baskets and care packages with flowers, snacks, and self-care items that customers can send to loved ones or treat themselves with. Promote these personalized winter pick-me-ups on social media and with in-store displays.

Subscriptions and Workshops

Flower subscriptions for regular delivery are great Florist Marketing tactics, as are in-person or online flower-arranging workshops.

Promote subscriptions for weekly or monthly bouquets as gifts or self-gifts. Offer virtual workshops on holiday arrangements, winter wreaths, or creating a flower self-care ritual as engaging online content.

Community Outreach

Giving back to your community builds goodwill and connections. Organize holiday flower donations, wreaths, or arrangements for local nursing homes, hospitals, shelters, schools, or charity auctions.

Promote community efforts on social media and local news to highlight your business’ caring spirit. Retirement and healthcare communities also represent untapped sales channels to explore.

Strategic Bundling

Create alluring winter flower bundles and packages by combining flowers with:

  • Local treats and sweets
  • Cozy items like candles or tea
  • Self-care products like lotions or bath bombs
  • Gift items like vases, plush animals, or picture frames
  • Recipes or flower arranging guides

Promote bundles through in-store displays, website specials, social media ads, and email campaigns. Bundling increases average order value.

Creative Social Media

Use social media creatively this winter. Share DIY care and arrangement tips. Highlight specialty winter flowers with profiles.

Post short flower care or arrangement technique videos. Collaborate with local businesses and influencers on contests or giveaways. Keep social feeds inspirational and interactive.

Review Management

Actively encourage and monitor online reviews on Google, Facebook, Yelp, and other platforms. Respond promptly to feedback and concerns.

Offer customers incentives for leaving reviews. Positive reviews build SEO and sway buying decisions. Be sure your best assets are put forward on business listings.

Retargeting Ads

Use retargeting ads on platforms like Facebook and Instagram to get your brand and winter offerings in front of engaged people who have visited your website or social pages.

Creative display ads focused on seasonal offerings can grab attention when paired with attractive pricing. Measure conversion rates to optimize.

With a little creativity and effort, florists can bloom year-round, even when the weather outside is unwelcoming. By focusing some marketing energy on well-targeted winter campaigns, you can attract new customers and keep existing ones engaged during the colder season. Don’t let winter put your business into hibernation mode.

The ideas above provide a strong starting point for crafting an effective winter marketing strategy for florists. But every business is unique. Take some time to analyze your business’ specific strengths and who your ideal customers are.

Identify what offerings and campaigns are likely to resonate most with your target audiences based on past purchase behavior and responses. Set realistic seasonal sales goals and build out a coordinated marketing plan across channels with cohesive messaging and imaging.

Focus on providing delightful customer service and creative arrangements to foster loyalty and word-of-mouth buzz. By combining excellent products with strategic, multi-channel marketing, your flower shop can bloom successfully this winter and beyond.

Ready to implement a full-featured florist POS system to streamline operations and complement your marketing? Hana Florist POS provides inventory management, order automation, customer profiles, and robust reporting to grow your flower business year-round. Learn more about Hana Florist POS today!

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