HomeWhy Do Florists Need Specialized POS Systems?BlogWhy Do Florists Need Specialized POS Systems?

Why Do Florists Need Specialized POS Systems?

The floristry business is unlike any other retail operation. Florists deal with perishable products that have a short shelf life. They need to track inventory carefully as flowers and plants cannot sit on the shelf for months on end. Florists also provide made-to-order arrangements and offer delivery services. These unique needs call for a specialized point-of-sale (POS) system suited for florists.

Legacy POS systems designed for general retail stores simply do not cut it for the florist shop. Off-the-shelf systems lack many features that florists require for efficient operations. They end up using disjointed systems and manual methods to run their business. There are inefficiencies, higher costs, and loss of revenue. Florists struggle to grow because of limitations in their systems and processes.

Tracking Perishable Inventory

For a florist, inventory management is mission-critical. Flowers, plants, and greens comprise their perishable inventory. Some species like roses may last 7 to 10 days under proper care. But other flowers and greens start perishing within 2-3 days. Inventory needs to be carefully planned and tracked.

Florists must track the remaining shelf life for every item they stock. A specialized POS system allows for setting the maximum shelf life for each product. It can then track perishability and provide expiration warnings. The POS system does not allow expired products to be used in arrangements. This prevents customers from getting arrangements with faded or dried-out flowers.

With accurate tracking of perishable inventory, florists can limit wastage. The system can provide reports on soon-to-expire items. Florists can then use these in promotions for quick turnover. End-of-day markdowns for short-dated flowers further minimize losses from expiration.

Real-time visibility into on-hand inventory is crucial for florists. Florists often work on made-to-order pieces based on customer requests. It is frustrating for both florists and customers when needed flowers are out of stock. A POS system that tracks real-time inventory across multiple cooler locations ensures florists have what they need. It also helps plan restocking and place supplier orders in a timely manner.

Managing Made-to-Order Arrangements

Florists pride themselves on creating made-to-order and custom pieces. No two arrangements are exactly alike even if the flower varieties are the same. This makes production planning and tracking complex compared to fixed, standardized products.

Specialized POS systems provide the tools to plan and manage custom orders efficiently. Florists can create digital templates for frequently ordered designs like birthday bouquets, sympathy wreaths, table centerpieces, etc. These templates store the types and quantities of flowers and supplies needed.

For new orders, florists can select an appropriate template as the starting point. They can then easily modify the design by adding or removing flowers to match the customer’s budget and preferences. The system automatically recalculates floral quantities and provides updated cost estimates. This eliminates guesswork while building the order.

The POS system tracks order details including customer information, occasion, delivery date, flowers, supplies, costs, and special instructions. This information stays with the order through the production and delivery process for accuracy. And when orders ship, the system deducts allocated supplies from inventory in real time.

Streamlining Delivery Operations

Flower delivery is intrinsic to the business. Florists make local deliveries using their own drivers and vehicles. Many also rely on third-party shipping services to offer nationwide delivery. Managing delivery logistics manually is quite challenging. Florists struggle with driver schedules, routes, and customer service without proper systems.

A good POS solution helps streamline the delivery process for florists. The system allows for defining delivery zones and assigns orders to appropriate drivers and vehicles. It can optimize routes for each run based on delivery addresses. Route optimization ensures faster turnaround of orders and lower fuel costs for deliveries.

The POS system also provides visibility into the delivery schedule and status. Florists can confirm and notify customers of upcoming deliveries via SMS and email. Customers can even track orders in real-time just like with major carriers. This improves delivery service reliability and satisfaction.

For third-party shipping, the POS system simplifies carrier integration. Florists can compare rates across multiple carriers when placing orders. They save on shipping costs by picking the best rate for each delivery address. The system handles packaging, labeling, manifests, tracking, and status updates. This streamlines the shipping process with minimal manual coordination.

Boosting Sales and Promotions

Like any retailer, marketing and promotions are vital for florist success. POS systems make it easier for florists to boost sales through targeted campaigns.

The POS keeps detailed customer records including order history, preferences, and spending. Florists can segment customers for personalized promotions based on past purchase patterns. Specials and deals can target each customer’s interests and budget.

For example, customers who frequently order birthday arrangements can get special offers around their recipient’s birthday. Big spenders can get exclusive deals on premium flowers and designs. Personalized promotions have higher redemption and conversion rates than general offers.

POS systems also help execute promotions flexibly across channels. Florists can advertise deals online, in-store, and through direct mailers or emails using templates. Qualifying orders and redemptions get automatically tagged for accurate tracking. Custom promotions tailored to individual customers also cultivate loyalty and repeat purchases.

Essential Reports and Analytics

Like any small business owner, florists need actionable insights to operate profitably. Key metrics around inventory, production, delivery, marketing, sales, and finance must be monitored. However, collating and analyzing reports manually from disparate sources is tedious and error-prone.

POS systems take the hard work out and provide florists with comprehensive business analytics on one platform. Critical floral metrics get automatically captured with each transaction. Pre-built reports can be generated and scheduled for different areas like:

  • Inventory – supply levels, usage rates, wastage, purchase history
  • Production – processing times, order backlogs, staffing capacity
  • Delivery – routes, mileage, carriers used, costs
  • Sales and marketing – demand forecasts, promotions effectiveness, customer segments
  • Financials – daily/monthly revenue and profit, payment reconciliation, taxes

Data-driven insights help florists streamline operations, control costs, drive sales, and boost profits. The POS system pays for itself through visibility alone into the key drivers. For a data-driven owner, analytics capabilities justify investing in a specialized system.

The Conclusion

The right technology platform pays for itself many times over for florists. An integrated POS system like Hana Florist POS boosts efficiency, revenue, and customer satisfaction. Forward-thinking florist owners should embrace our specialized solutions to drive growth rather than settle for antiquated tools. Contact us today to know more.

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