Thinking of new ways to attract more wedding clients? This blog shares some unique marketing strategies for florists to boost their wedding business from partnerships and consultations to social media and seasonal inspiration. Also discover how using a wedding proposal software can streamline your floral operations and booking process for success.
Landing wedding floral design clients can feel like a never-ending challenge for many small florists. While word-of-mouth referrals from satisfied customers are hugely important, that approach alone often isn’t enough to keep business booming. That’s why thinking outside the box with inventive marketing tactics is so important nowadays. Here we will outline some unique and lesser-known strategies local florists can test out to attract more bridal clients and set themselves apart from larger competitors.
Also Read: Start Wedding Floral Business
Focus on Your Specialty Style
Rather than trying to be everything for everyone, choose a specialty wedding design style you feel passionately about and do really well. This could be modern, rustic, romantic, luxury, boho chic, vintage, or your own signature look.
Promote your specialty and let it shine consistently across your marketing materials, portfolio and service offerings. Brides looking for that style will seek you out once you establish a reputation around it.
Be Yourself on Social Media
One cool way for florists to get more wedding clients is by being themselves on social media. Instead of just posting flower pictures all the time, florists should show their personalities too! People are way more likely to hire someone they feel like they know a little bit. Florists could show what they do for fun on weekends or share silly home videos of their kids. As long as they keep it positive, being real on social media is a great way for potential clients to see that florists are normal people just like them.
Offer Different Flower Packages
Another neat strategy for florists to try is offering different types of flower packages for weddings. Right now, most florists only have like one basic bridal bouquet and centerpiece bundle. But florists could make things more interesting by coming up with specialty packages with unique themes. Some ideas could be a boho chic bundle with roses and eucalyptus or a woodland wonder package with baby’s breath and ferns. Having these types of packages makes flower shopping easier for busy brides and shows florists put extra thought into what clients might like. It also makes the flowers seem more special and customized for each wedding.
Partner with Other Small Businesses
Partnering with other local small businesses is a smart way for florists to get more clients too. Bakeries, photographers, and venues are always looking for trusted vendors to recommend to their own customers. Florists could reach out and see about offering package deals or discounts when booked together with certain vendors.
For example, a florist and bakery might create a meals and blooms bundle. Not only does this make the florist’s offerings seem bigger, but it also brings them new clients from partner businesses. It’s a win-win strategy that florists shouldn’t overlook.
Offer Complimentary Consultations
Providing complimentary initial wedding flower consultations is a great customer service tactic florists could use. During a consultation, florists would talk with clients about their wedding vision, venue, colors, and more to design custom flower proposals. Even if some couples don’t ultimately pick that florist for their big day, doing these free meetings is another way to get their name out there in the industry. Plus, couples who meet with the florist face to face during a consultation are way more likely to book them versus just choosing online or over the phone. Offering this kind of personal touch really shows brides that florists care about their wedding day dreams.
Send Thank You Cards After Events
Sending thank you cards to clients within a few days of their wedding or event is another nice way florists can leave a lasting impression. The card could thank clients for their business and include one final wedding or botanical themed photo as a cute reminder of their special day. Sending clients off this way reminds them of the great service the florist provided while also keeping their name fresh after the wedding planning chaos is over. Who knows, that card could lead to repeat business from clients hosting other parties or referrals to friends getting married in the future too.
Post to Pinterest with Wedding Inspo
Pinterest continues to be hugely popular for wedding planning, so florists should use the site to their advantage as well. Beyond just pinning flower pictures, florists can create wedding inspo boards with color schemes, venue styles, or seasonal themes as examples for clients. Pinning wedding bouquets, centerpieces, or boutonnieres the florist has created professionally before is also great visual content potential clients will want to save. With clever pin titles and board names, this is a low effort way florists can get their style in front of engaged couples early in the planning process. The more inspo content on Pinterest, the better chance florists have of being hired down the road.
Develop Content and Share Inspiration
Use your website and social platforms like Instagram to inspire couples with floral style ideas and trend alerts. Share rich photos and videos showcasing your previous wedding work with helpful details on the designs.
Blog about wedding flower guidance covering topics like:
- How to build a bouquet based on personality or dress style
- Using flowers by season – what’s fresh and fabulous right now
- Creative ceremony decor ideas that delight guests
- Tips for selecting reception centerpieces and table arrangements
Mix in posts about your talents, passions, and values around weddings and design. Share behind-the-scenes peeks at new creations and let your unique personality shine through.
Highlight Reviews on Websites and Social Media
Sharing glowing reviews and testimonials from past clients is always a good marketing tactic. On their business website and social pages, florists should regularly feature short clips from bride reviews talking about their favorite aspects of the florist’s work. Quotes about the florist’s creativity, flexibility, or passion for flowers help show others what it’s really like to work with them. Florists could even make a fun video compiling review clips if they wanted to mix it up. Either way, promoting positive client feedback builds a lot of trust with those still searching for a florist and shows how happy previous customers were with their services.
Host Educational Floristry Nights
Hosting free floristry night classes or workshops as a community outreach is a unique way for florists to meet new people while providing a fun experience. Things like showing how to arrange simple posies or unexpected seasonal stem combinations could draw in locals looking for a creative date night activity. Attendees could include engaged couples just starting to look at vendors as well as future wedding party members.
These kinds of events let potential clients interact directly with the florist in a low pressure social setting where they can envision themselves hiring that business down the road. It’s a thoughtful customer engagement strategy that most florists probably aren’t doing.
Offer Incentives for Client Referrals
Florists should take advantage of the power of personal referendums by instituting a referral program of some kind. For instance, they could provide $25 credit for any booking that comes from a past client reference. Or florists might give gift card prizes each quarter to clients who referred the most new business. Getting clients invested gives them a reason to spread the word without florists having to constantly promote. Referral incentive strategies are proven marketing tactics as people consistently trust recommendations from friends and family members over ads. Florists who offer an easy way for happy clients to refer others are bound to see their clientele grow over time.
While following these unique strategies can help florists attract new clients, it’s also important to have efficient systems in place to manage your growing wedding business. For seamless operations on busy wedding days, consider using the Hana Florist POS system. The software integrates ordering, inventory, custom forms, and payment processing into one easy-to-use dashboard. On wedding weekends you’ll save precious time not struggling with paperwork or calculations. The system allows you to focus on wowing your clients with stunning floral magic instead– contact us to learn more.
