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Image SEO for Florist: Best Practices to Gain Customer

Flowers are a visual delight that brings joy to people’s lives. As a florist, showing off your beautiful blooms online is key to attracting new customers. However, with search engines like Google becoming more image-focused, optimizing your pictures properly takes effort. If pictures on your florist website or social media are not optimized for search, potential customers may have trouble finding your flower shop no matter how lovely your products are. This blog will talk about the best ways for florists to use pictures online so new people can find their flower shop.

Also Read: SEO for Florists

Make Sure Picture Descriptions Have Keywords

When florists put pictures of flowers online, they should write descriptions for each picture. The descriptions should include important words, or keywords, about the flowers. Some good keywords for flower pictures include the type of flowers, like roses or tulips. It is also good to include the colors of the flowers. Descriptions should mention if the flowers are for special events like weddings or funerals. Using these keywords in descriptions will help search engines like Google understand what each picture is about. Search engines will then show the pictures to people searching for those keywords.

For example, a description for a picture of red roses could say:

“Beautiful bouquet of 20 long-stemmed red roses. Perfect for Valentine’s Day, anniversaries or to show someone you care.”

This uses keywords like “red roses”, “bouquet”, and mentions the flowers are for occasions like Valentine’s Day and anniversaries. People searching those keywords online are more likely to find the florist’s website if their pictures have related descriptions.

Also Read: Find Florist SEO Keywords

Optimize Image File Names

As well as descriptions, florists can optimize the file names of their flower pictures. Like descriptions, file names should include important keywords. Instead of just naming a file “flowerpic1.jpg”, it is better to call it “red_roses_bouquet.jpg”. This file name uses the keywords “red”, “roses”, and “bouquet” to describe what the picture shows. Search engines look at file names to understand images too. By naming files with keywords, engines are more likely to match the pictures to searches for those keywords. Florists want their pictures to show up when people search for different types of flowers online.

Include Alt Text Descriptions

When posting pictures online, “alt text” is important too. Alt text is a short description of an image that shows if the image fails to load or for blind users using screen readers. Many times this alt text is not seen by regular website visitors. However, search engines read alt text and use it to understand pictures too. Florists should write alt-text descriptions that mention important keywords just like regular picture descriptions. For the red roses bouquet picture, a good alt text could be:

“Red roses bouquet, perfect for Valentine’s Day gifts.”

Crosslink Images to Related Blog Posts

Florists can get more benefit from their pictures by connecting them to blog posts about flowers. When writing blog articles, florists should embed relevant flower pictures. They can explain more details about the flowers in the picture in the text. Linking each embedded picture back to its full-size original image helps viewers learn more. This crosslinks the pictures and blogs together, telling search engines the images and text are related and important. Engines appreciate this connected relevant content and may rank the florist higher in searches.

Link Images to Flower Product Pages

Another smart way for florists to link pictures is to post them on the product pages for those flowers. For example, pictures of red roses could be posted on the specific page where red roses are for sale. Viewers can easily look at pictures of the product while reading about it. Search engines understand this shows the images are specifically about that product or service. This targeting helps florists gain customers searching images related to particular flowers they want to buy. Florists should create individual product pages even for basic flower types and include several well-optimized photos for each.

Use Image Tags Like #hashtags

On sites like Instagram and Twitter, people often add tags or hashtags to help categorize pictures. While normal websites do not have official image tags, adding relevant hashtag-style keywords in the alternative text or description acts as tags. Florists can use popular flower names as hashtags in their image text. For example #roses #tulips #orchids. Search engines understand these as categorized keywords to better match images to searches. People may also search hashtag keywords directly, providing another way for florists’ pictures to be found through tags.

Get Images Hosted On Image Sites

Florists should consider uploading high-resolution versions of their best flower photos to free image sites like Flickr, Pinterest, or Instagram. These sites often rank image search results and can drive traffic back to the florist’s website. Images posted to general social sites will reach more potential customers who might later visit the online store. Linking the photos back to product pages on the florist website creates cross-connections that benefit SEO between the domains. Search engines appreciate relevant off-site links that point back, helping the florist’s flower pictures and site become better known.

However, applying all these SEO strategies takes a lot of ongoing work. As a florist, your main focus is on the art of floral design and providing excellent customer service. Consider using the Hana Florist POS system to easily upload your inventory photos and flower arrangements. And let our SEO experts at Hana Florist POS optimize your pictures and online content so you can focus on your floral creations- Contact us to learn more!

Also Read: Importance of SEO In the Floral Industry

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