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Tips for Optimising Florist Website for Mobile

Mostly all people now use their mobile devices as their main means of daily internet browsing!  According to recent statistics, over half of all website visits now occur on smartphones and tablets. As a florist, building an optimized mobile presence is essential to staying relevant with customers and generating new sales in this changing commercial landscape. A user-friendly, high-performing mobile website allows busy patrons to easily shop your floral arrangements and place orders whenever most convenient for their busy schedules. We have shared nine essential suggestions for florists looking for methods to improve their mobile site user experience and engage customers while on the go. But first, 

Why does a flower business need mobile website development?

If the only website your flower shop has is designed for desktop computers, you may be losing out on a significant market: consumers who use mobile devices to explore the internet. The majority of people carry cell phones these days, and they use them for everything from commuting to standing in line. Studies show that more than half of all website visits nowadays take place on phones and tablets. It is crucial that floral shops have an internet presence that suits these mobile customers. Here are a few key reasons why building a mobile-friendly website for florists can benefit you!

Convenience for Busy Customers

Because many customers have hectic schedules, they prefer to be able to easily search up information or make purchases whenever it works for them. Customers may view your floral arrangements and place orders while on the go with a mobile-optimized website; they won’t have to wait to use a desktop computer. This helps your shop stay top of mind and convenient for time-pressed buyers.

Increased Exposure and Sales

By designing an ecommerce website for florists accessible on phones and touchscreen devices, you expand your potential audience and opportunities for orders. People often casually browse products online using their mobile during breaks at work, relaxation moments at home, or idle waiting periods elsewhere. Ensuring your shop appears professionally on mobile puts you in front of these on-the-go shoppers and increases visibility and revenue.

Also Read: Ecommerce solutions for florists

Stay Relevant in a Mobile Era

Younger customers especially expect to be able to access businesses and complete transactions through their phones, a habit likely to carry forward. Having only a desktop website signals your shop may lag behind current technology preferences and consumer behaviors. A responsive mobile presence demonstrates your flower business is modern and adaptable to how patrons prefer interacting today.

9 Ways to Optimize Your Website for Mobile Devices

1. Make Sure the Site is Responsive

The number one most important thing is to have a mobile-friendly website. This means the site automatically adjusts to look good on any size screen from a smartphone to a large tablet or desktop. Customers don’t want to have to pinch and zoom just to read your site on their phone. Make sure your web developer designs it using responsive frameworks like Bootstrap so the layout, fonts, and buttons resize nicely.

2. Use Large, Tap-Friendly Buttons

On mobile, people mainly use their thumbs to navigate so you want big buttons that are easy to press. Elements like primary navigation, call buttons, or adding items to a cart should be really obvious with large touch targets. Don’t make customers struggle to hit tiny hard-to-see buttons. Make selections clear.

3. Include a Store Locator Map

Customers on their phones want to find your address and location quickly. Include an interactive Google map right on the homepage that shows your store location with the ability to get directions directly from the ecommerce mobile website. People may be ordering delivery or flowers for same-day pickup, so having your location front and center is important.

4. Optimize Images and Media

Keep image and photo file sizes small so pages load fast on slower mobile connections. Under 200KB is ideal if possible. Consider using responsive images that serve differently sized photos depending on screen resolution. Compress and optimize media for quick loading. Customers don’t like waiting around on their phones so make image-heavy pages snappy.

5. Provide a Clear Product Filtering System

Florists have lots of different flowers, plants, and gift items for sale. Help mobile users easily find what they are looking for through clear filtering categories like type of products, price, occasion, and more. Put these filters front and center so customers can drill down selections right away versus endless scrolling. Utilize SEO for your mobile website but make browsing easy based on their needs.

6. Make the Menu Easy to Navigate

Simplify your main navigation menu for mobile into around 3-5 top-level primary links at most versus more nested sub-menus. A few elements like Shop, About Us, Contact, and any special deals or sales should be the priority navigation points. Secondary pages can be accessed through these top sections versus overcrowding the main menu. Keep it very straightforward.

7. Use One-Click Ordering and Checkout

Once someone lands on a flower item details page, make it a breeze for them to just add it to their cart with one quick tap versus multiple steps. From there, have express checkout that automatically fills in billing and shipping info if they are a repeat customer for super fast placing of orders. The goal is easy frictionless purchases from phones above all else.

8. Offer Multiple Contact Options

Clearly list your phone number, email address, and business hours, and also integrate live chat or messaging if available. People on mobile may want to ask a question quickly or don’t feel like calling, so give them choices. Social media links are also good if you’re active on those channels. Make it very apparent how customers can reach you no matter their preference.

9. Test on Multiple Devices

No matter what changes or new pages you add, always verify they look great across iPhone, Android, and various screen sizes. Visuals can look perfect on one device but funky on another. Ask others to test for you too and provide feedback. Keep optimizing and tweaking since mobile trends change rapidly. The ultimate goal is to create a consistently excellent experience no matter how visitors access your site.


For florists seeking an all-in-one solution, Hana Florist POS system makes it easy to build and manage a fully-optimized mobile site alongside retail management tools. Hana’s progressive web app capabilities allow you to give customers an app-like experience directly through their local business websites for florists. The system also provides inventory control, customer relationship features, and analytics to help shops grow their business both in-store and online. Contact us to learn more!

Also Read: 7 Must have florist ecommerce website Features

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