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Tips to prepare your florist website for the Holiday Season

The holiday season is just around the corner and there’s this festive vibe in the air. While people are planning their yearly vacations and saving money for buying Christmas gifts for their loved ones, as an owner of a florist ecommerce business, your topmost concern is how to prepare your website for the holiday season, isn’t it?

Well, that what we’re here for. Here are some quick tips that you should follow to prepare your ecommerce florist website and flower POS system for the busy and profitable holiday season.

Prepare for traffic surge

First and foremost, test your website’s speed and make sure that no page is experiencing an unusually long loading time. Perform these tests well in advance so that you have time to fix the issues.

During the holiday season, you can expect a surge in traffic, especially if you’re offering special deals and discounts. Make sure your flower POS system and hosting provider are prepared for this increased incoming traffic.

Optimize your site for mobile experience

Studies show that in 2020, more than 50% ecommerce customers used mobiles to make their purchases. Here’s how to get started:

  • Use a responsive design: This means that your website will automatically adjust to fit the screen size of the device it is being viewed on. This is the most important factor in creating a good mobile experience.
  • Keep it simple: Mobile users are typically looking for quick, easy-to-digest information. They don’t want to have to scroll through a lot of text or click through a lot of links to find what they’re looking for.
  • Use large, easy-to-tap buttons: Mobile users are typically using their fingers to navigate, so it’s important to make sure that your buttons and links are large enough to be tapped easily.
  • Load time is important: Mobile users are often on the go and may not have a fast internet connection. Make sure your website is designed to load quickly, even on slower connections.
  • Optimize images for mobile devices: This means they should be the correct size and resolution for the device they will be viewed on.

Optimize your checkout

While optimizing your UI/UX, also optimize the checkout page. Try to introduce multiple payment options like PayPal, UPI, Credit & Debit Cards, Netbanking, Wallets, COD, etc. Make the checkout process as easy for your customers as possible by creating a single-page checkout system where a user can add their contact information and address, enter promo codes, and select the payment option all at the same place.

Highlight holiday offers 

There’s no point in offering special holiday deals if your customers don’t get to know about it.

Make sure that all the special holiday offers and deals are clearly displayed on the homepage, and also on the product pages. Make the announcement banner big, flashing, and colorful, in short, easily noticeable. 

Prepare marketing campaigns in advance

If you want to leverage the spending potentials of your customers during the holiday season, then you must prepare marketing campaigns well in advance. Email marketing campaigns and social media campaigns are the most effective ways of doing so.

  • Email Marketing: Send special offers, deals, and discounts directly to your customer’s inbox. Offer special offers for your subscribers in forms of extra discounts, free shipping, Buy One Get One offers, and more. Also, inform in advance to your subscribers via email about the special offers and deals that you’re going to offer when the holiday season starts.
  • Social Media Marketing: Create your special social media campaign for holidays well in advance and create a hype around it. Publish special content related to the holiday season and make your customers wait for the time. Reveal special offers, freebies, and discounts gradually and make your customers interested well in advance so that they can’t afford to miss out. 

Also Read: Hana’s Florist Marketing Tools

Take care of things in the backend

And last but not the least, while preparing your flower delivery software and website for the holiday season, don’t forget to manage the backend of your business.

Stock up your inventory with seasonal and special flowers. Keep all the arrangements and items needed to create floral arrangements handy so that you don’t run out of stock on popular items.

Tie up with multiple shipping partners in advance, and negotiate better deals owing to bulk orders. During the holiday season, it is expected that all the shipping companies will experience a surge. And if one of your shipping partner fails to perform, there should be multiple backups for you so that you don’t disappoint your customers.

It will also be helpful for your flower pos system to use auto fulfillment systems for the orders to streamline the process.

Also Read: Smart Way to Increase Holiday Season Revenue

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