Running an ecommerce website for florists or a floral website online is not an easy job to do, especially when the competition is soaring sky-high by the day. When you are running your online florist business on your own, things can get even more complicated. From creating marketing strategies to running paid ads, making social media posts or managing payments, you must feel overwhelmed at times!
Well, not anymore!
Here we bring you the ultimate list of super-useful tools that will help every entrepreneur running an online florist website in every step! Take a look now:
1. Google Analytics
Google Analytics is a super helpful tool for ecommerce businesses. It tracks, analyzes, and interprets various kinds of data related to your online business. This includes website traffic, bounce rate, the effectiveness of your marketing endeavors, the best or worst performing pages or products, and so on. When you have all this information, you can use it to improve your business by creating more effective business strategies. Google analytics is one of the easiest analytics tools to use, and it shows you valuable suggestions based on facts and figures.
2. Google Reviews
Embedding Google Reviews on floral websites will be beneficial in many ways. Since online customers cannot physically examine your products, they heavily rely on ratings and reviews from other customers. Seeing good reviews will inspire them to make a purchase. Plus, it will be a great way for you to learn your shortcomings and improve on them.
3. Google Adwords
Managing the marketing and promotional campaigns for ecommerce websites for florists can be a daunting task. But with Google Adwords, creating different types of ads like PPC, banner ads, video ads, website ads etc. is a cakewalk! You can modify your campaigns according to your goal, outreach, budget, and so on and create highly targeted and effective ads on different platforms.
Buzzsumo is a super helpful tool for you if you’re using content marketing to drive traffic to your floral website. It helps you to leverage in the best possible way SEO for florists by improving your organic marketing efforts. If you have a blog section in your website, then you must consider using Buzzsumo from time to time. It will help you to research popular topics around the subject, the best-performing content pieces on those topics, the social shares and popularity of blogs and articles, and so on.
SEMrush is a wholesome platform for digital marketers and content creators. It comes with a bunch of features that will help your floral website in several ways. It has features like on-page SEO checker, link tracker, keyword alerts, topic research, site audit, content optimization, and more. This makes it a hugely popular tool for ecommerce owners. SEMrush also has a very well-stocked media library from where you can download media and use them to create beautiful and attractive content for your floral website.
Canva has rapidly become the best and the easiest graphic designing tool in a very short time. Whenever you need any kind of visual content, you should think of Canva. You can create virtually anything with Canva, from facebook and instagram posts, stories, videos, banners, ad layouts, infographics, posters, and so on. If you haven’t used Canva yet, we suggest you do that as soon as you can. It will transform the visual game of your website and social media platforms in an unimaginable way!
This goes without saying, but instagram is one of the best social media platforms to promote your online flower business. With instagram, you can connect with your potential customers and build your brand in a very effective way. You can boost your sales by creating an interest among your audience with creative posts, reels, and stories. You can also announce special offers and discounts going on, reveal special festive collections, offer giveaways and promo codes, and a lot more. Instagram is hands-down the best platform for a B2C business.
Imagify is one of the best photo editing software out there. As a florist website, your business depends heavily on attractive and high-quality product images. However, uploading large image files will slow down your website significantly, which will affect your traffic. But with imagify, you can compress picture files without compromising with the quality. You can also upload zip files of multiple zoomable images, and convert image format. Moreover, you can edit the pictures as per your requirements, and do many other things related to photo editing. If you haven’t tried it yet, give it a go.
And finally, you need an efficient payment-processing system in any ecommerce website for florists. Stripe is a great tool to have because with it, you can accept all credit cards, debit cards, netbanking, and more. It is also very easy to integrate in your website and it runs smoothly without any problem.