Email marketing

Automated Email Marketing - Reach Your Flower Shop Customers Before Every Holiday

Most flower shops lose holiday orders before the season even starts. Don't let a competitor's email hit your customer's inbox first! Hana's built-in email marketing connects directly to your florist POS data, so sending targeted campaigns is part of running the shop, not a separate task to manage.

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Email Campaigns That Run From Inside Your Flower Shop POS System

Florists no longer need to upload customer lists, rebuild segments, and pay an extra monthly fee for data your POS already holds. Hana keeps email marketing inside the same florist POS dashboard where orders are processed and customer records are stored.

Ready-to-Use Templates for Every Floral Occasion

Florists do not need to hold off on sending campaigns just because they fear starting from scratch. Hana gives you ready templates for Valentine's Day, Mother's Day, Christmas, Easter, and more, so the layout is already done. The structure is there – just add arrangements and send.

Holiday campaign templates ready to go
Subject lines and body layout already set up
Customizable with your arrangements and offers
Launch a campaign in under 20 minutes
No blank page, no guesswork

Easy Drag-and-Drop Builder — No Design Skills Needed

Building a branded email does not have to feel like a design project! Hana's drag-and-drop builder removes the barrier for florists. Your logo, brand colors, and floral shop details are already pulled in. Add photos, adjust the offer, and it's ready.

Drag and drop blocks to build your layout
Logo and brand colors auto-applied
Add flower arrangement photos in few clicks
Preview on mobile and desktop before sending
Looks professional without any design experience

Schedule Emails Around the Floral Calendar

Sending Mother's Day email before April 21st fills pre-orders before most florist shops even start promoting. Hana POS lets florists schedule campaigns in advance so the right email goes out at the right time, automatically.

Pick the exact send date and time
Schedule weeks or months ahead
Set recurring emails for ongoing promotions
Automated occasion reminders for birthdays and anniversaries
Campaigns go out even on the busiest production days

Reporting That Shows More Than Open Rates

Know which campaigns actually drove orders. Hana's campaign reporting connects email activity to real purchase data, so it's clear which subject lines work and which offers bring customers back.

Track open rates and click rates per campaign
See orders attributed to each email sent
Identify which holiday campaigns perform best
Compare results across campaigns over time
Use data to improve the next send

Easy Email Setup — From Zero to First Campaign Fast

Florists don't need hours of configuration to set up a new email platform. Hana email marketing is connected to the customer database from day 1. Customer records, occasion data, and purchase history are already there.

Account setup takes minutes
Customer list is already populated from POS orders
No CSV uploads or manual imports needed
Existing lists can be imported if switching from another platform
First email newsletter can go out the same day

Win Back Lapsed Customers and Reward Loyal Ones

Hana uses your POS data to find lapsed customers and trigger campaigns at set gaps like 60, 90, or 120 days. For top repeat customers, offer early access ahead of major holidays. Drive pre-orders from the people most likely to buy!

Target customers who haven't ordered since last Valentine's Day, Mother's Day and more
Send win-back campaigns triggered from real purchase history
Reward repeat customers with early-access holiday offers
Identify top buyers directly from POS order data
Re-engage without any manual list-building

Every Email Looks Right on Any Device

More than 60 percent of email opens happen on a phone. Hana's templates are responsive by default, so every campaign displays cleanly on phones, tablets, and desktops without any extra setup.

Mobile-responsive templates built in
No extra formatting steps needed
Looks consistent across all screen sizes
Tested layouts that don't break on smaller screens
Customers get a clean experience regardless of device

Connect Email Marketing With the Rest of Your Hana Account

Florists can connect email marketing to the full picture of customer activity. Hana Florist POS links campaigns with the same system that manages orders, customer data, and occasion reminders. Everything runs in one place instead of separate tools.

Purchase history, occasion dates, and customer notes power every segment
Birthday and anniversary emails go out on their own, no manual scheduling
Drive campaign clicks directly to arrangement pages within the same system
Every order at checkout feeds the mailing list automatically

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Send Your First Floral Holiday Campaign in 4 Simple Steps

Setting up email marketing for a flower shop doesn't need to take a full afternoon. Hana keeps the process easy so the first campaign can go out the same day.

Step 1: Pick a Template

Choose from pre-built holiday campaigns or a general promotion. Your logo, brand colors, and shop details are already filled in. Nothing starts from scratch.

Step 2: Add Your Offer and Arrangements

Drop in your arrangement photos, write the offer, and adjust the subject line. The drag-and-drop builder handles the layout. Most florists finish this step in under 10 minutes.

Step 3: Build Your Audience

Select who gets the email. Options include the full customer list, customers who ordered on a past occasion, lapsed customers from the last 90 days, or any segment based on real purchase history from your POS.

Step 4: Schedule or Send

Pick a send time, preview the email on mobile and desktop, then send immediately or schedule it ahead. For recurring sends like birthday reminders, set the timing once and Hana handles the rest.

Frequently Asked Questions

Let us help you to make an informed decision. Browse through our frequently asked questions about our inbuilt Email Marketing Feature in Hana Florist POS.

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Yes. Every customer order processed through Hana automatically adds that customer to your mailing list. You do not need a manual import. If you have an existing list from another platform, it can also be imported into your Hana account. This ensures you do not lose your existing subscribers.

Yes. A customer might provide an occasion date during checkout. Hana can then automatically send them a reminder email a few days before that date. These emails include a link to browse your arrangements or place an order. Once you set them up, these run without any manual action from you.

The cost of each flower shop management software varies based on features and scale. Hana Florist POS is subscription-based and designed to save florists money. Browse our plans here.

Most modern floral systems in the market have the ability to integrate with ecommerce. Hana Florist POS is one such floral point of sale software that connects your in-store operations with your online flower shop. Florists can manage customer orders, delivery dates, and payments from one dashboard.

No. Hana's drag-and-drop email builder uses floral-designed templates. These are already pre-populated with your logo, brand colors, and business details. You add your arrangement photos and offers. Then you preview and send. Most florists complete their first campaign in under 20 minutes.

The key difference is data. Hana's email marketing connects directly to your POS customer database. This means your segmentation is based on real purchase history. You can see who ordered last Valentine's Day or who has not ordered in 90 days. You can even find customers who always buy roses. A standalone platform only knows what you manually tell it. Hana email marketing is also included in your Hana subscription. There is no additional monthly fee.

Yes. It is one of the highest-return marketing activities available to local florists. Your customer list is an owned audience. You do not have to pay to reach them every time. A well-timed pre-holiday email to even a small list consistently drives pre-orders. These orders might otherwise go to a competitor.

Your Customer List Is Ready. Your First Campaign Takes 20 Minutes.

Florists who email first tend to fill their pre-order books first. Start a free trial and send the first campaign before the next holiday hits.

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