Even today, some florists do not follow a particular marketing plan. The task of forming a marketing strategy can sound intimidating but, it doesn’t have to be. All it requires is taking a few steps with a few things in mind.
Marketing does not have to be tiresome or expensive. Its only purpose is to introduce your products and services to a wider circle of customers. And to get those customers to purchase from you. You may have been following some of these strategies even without realizing it.
The Go-To Flower Marketing Plan 2021
Here’s a list of some florist marketing ideas that might help your business in the long run.
Establish Goals
Before you begin marketing, it’s necessary to form clear goals. Establishing the desired outcomes will help you make suitable strategies. For example, whether you wish to attract more customers, increase their accessibility to your brand, enhance your brand image, expand the range of products, etc. The making of a perfect strategy needs pre-established objectives.
Make a Florist website
Making a Florist website is the best way to expand your reach and accessibility. More people can browse through your products without having to bother with a trip to the store. It is easy to get professional help for websites these days. SEO for florist websites will improve the ranking and reach of your website.
A Floral website lets customers purchase from anytime, anywhere, and have the items delivered to their doorstep. What’s even better is that they can have flowers meant as presents delivered right to the intended receiver.
Floral Products and Services Description
Whether running a store, a Florist website, or both, it is important to describe the products and specify the services that you offer. This makes it easier for you to reach your target audience. And helps the customers contact the right stores.
For instance, if you specialize in floral arrangements for weddings, customers looking for flowers for funerals will know not to contact you. But, on the other hand, you will be a popular recommendation to people looking for wedding flower arrangements. Similarly, it is a good idea to specify any other services you offer, such as balloons, ribbons, etc.
Build a Trustworthy Floral Brand Image
It is common for people to love buying from a particular vendor once they perceive it as a brand. This makes them believe that they’ll only get the best quality products and services from you. However, once you have a unique logo, your brand will leave a more memorable impression on people.
Free Marketing Gift Offers
Offering free gifts with purchases is perhaps the best way to spread the word about your store. And do it without wasting money on flyers that only end up in the dustbins.
Handing out free and useful items will not only make your customers happy but also have them singing your praises to friends. Take it all to the next level by printing your brand name and contact details on these items if possible.
Host Events
Hosting an event is a perfect opportunity to display what you’re capable of. You can start by inviting your customers and asking them to bring along guests. This can also be advertised on your website and other social media platforms. The wider your reach, the larger the number of attendees.
Decorate your shop especially for the event. This will let people get a first-hand experience of your work. It will also make it easier for them to approach you regarding any queries or details they wish to know.
