Spring is the best season for flowers. It’s that time of the year when Mother Nature abandons her snowy coat and start flaunting her flowery gown. Most of our favorite flowers that we use today as cut flowers bloom in the spring-summer season. After the barren months of the winter, flower lovers too indulge in buying flowers for themselves and their loved ones during this time.
This is why as a florist, you should leverage the season and market your products vigorously to drive more sales. Here in this article, we have shared 7 of our tried and tested spring sale ideas that work like a charm for florists. Check out now!
Top 7 Tried and Tested Spring Sale Ideas
1. Website makeover
Welcome spring in style and give your florist website a makeover. Colors play an important role in creating a desirable appearance. So, you can change your website’s theme color by introducing bright shades like forest green, sunshine yellow, California orange, rose pink, etc. Change your CTAs accordingly. Also, highlight spring favorite products and run banners on homepage to direct customers to the season’s favorites.
2. Product updates
Introduce a special collection of spring flowers on sale for the season. Bright and colorful flowers like rose, daisy, sunflower, daffodils, and tulips are some of the most popular spring flowers. Make the bouquets colorful by including shades of yellow, orange, pink, purple, or red. Offer these spring favorites for a limited time. This will create a sense of urgency in the customers, and they will be more inclined to make a purchase.
3. Social media campaigns
To back up your florist website sales, marketing campaigns on social media prove to be very helpful. When creating spring-themed campaigns, it will be more attractive to use powerful visuals rather than text-only posts. Videos of you and your team creating awesome spring flower arrangements, or clients having spring weddings can be few topics that will attract a lot of attention of the flower enthusiasts. You can also post pictures and carousals of lively flowers and buyers enjoying them.
4. Season-long offers
Deals and discounts are tried and tested ways of increasing flower sales. Arrange for different sales campaigns throughout the spring season to attract more and more customers. Flash sales are one of the best techniques where you offer only a few of your bestselling products at a substantially discounted price for a very short time, generally, a few hours only. This creates a sense of urgency in customers and they incline more towards making a purchase, so that they don’t miss out on such a great offer. Similarly, conducting bulk discount offers, or bundling up a few products and offering a collective discount are other ways of offering interesting deals and discounts to your customers.
5. Influencer Marketing
Sure, you have amazing flowers on sale at a great price. But all of these efforts will go to waste if you can’t reach your target audience. In order to quickly reach a large number of audience in a short time, influencer marketing is an effective way. Pick a few influencers who have a good follower base that are similar to your target customer and promote your flower shop through them. This way, even if your own follower base is limited, you can leverage the network of an influencer. Influencer marketing also builds trust and credibility in the minds of the customers, and they take quicker purchase decisions.
6. Contests and Giveaways
Arranging contests and giveaways through your florist website or social media channels is another useful spring marketing technique that works very well. Contests and giveaways not only immediately increase customer involvement as well as sales, but they actually have long-term benefits as well. You can keep simple rules for entering the contests or giveaways, such as posting a video review on your social media, following your page on multiple social media channels, and/or making a number of purchases within a time period. This will permanently increase your followers. Besides, when you offer the winners free gifts, chances are that they will become a loyal customer out of the feel-good factor.
7. Hashtags and one-liners
Hashtags have special importance in marketing. Hashtags help SEO and make your content discoverable. You can reach out to a wider group of audiences with the help of hashtags. You can also target a specific set of visitors easily with hashtags.
The function of one-liners, on the other hand, is quite different from hashtags. While hashtags help you with the technical part, one-liners help you with the emotional ones. A catchy slogan or a witty one-liner creates a positive impression on customers, and they feel more attracted towards your content. It raises the entertainment factor of your content. One-liners can be used on social media, landing pages, or even push notifications. They help a great deal in increasing your brand value.