Florist Marketing That Brings In Real Revenue Without the Guesswork
Hana hands you the tools to grow your flower shop yourself, plus a marketing team that can run the whole thing for you instead. Either way, everything we build is shaped around how florists actually sell, keep customers coming back, and win in their own town.
Every Marketing Channel Your Flower Shop Needs, Shaped Around How Florists Really Grow
Email Marketing
Holiday and occasion templates live right inside your POS, ready to use. Send them yourself, or hand the design and scheduling over to our floral marketing team.
SEO & Google Ads
Local rankings and paid search aimed at buyers in your delivery zone, run by people who have spent more than 13+ years working with florists and nobody else.
Social Media
Hana Social sits inside your POS. Drop in a photo, the AI writes the caption, and it posts across your accounts in a few minutes. Want it fully handled? Our team takes it from there.
Google Business Profile & Review Management
Post-delivery review emails go out automatically, your profile stays monitored, and built-in tools help you protect and build the reputation customers see first.
Marketing Results That Speak for Themselves
Year-Round Email That Earns Florists a 10% Revenue Bump on Average
Your customers want to hear from you before Valentine's Day, before Mother's Day, and before every birthday and anniversary on their list. Email lives right inside the Hana POS. Use the florist templates as they are, or let our team take over the design, scheduling, and sending.
SMS Marketing: Fast, Direct, and Made for Holiday Deadlines
When you need orders on February 12th, a text beats an email every time. SMS gets read in minutes, not hours. Hana's built-in tools let you reach your opted-in customers at exactly the right moment, or hand the whole calendar to our team and let them run it.
Sends only to people who opted in through your shop, so you stay TCPA compliant
Standard carrier rates may apply, billed through your own SMS gateway
Hana Social — AI Social Media Built Right Into Your POS
Running a flower shop's social accounts eats up hours most florists just don't have. Hana Social lives inside your POS. Upload a photo of an arrangement and the AI, trained on florist content specifically, writes a caption in your voice, with the right hashtags for your area, in seconds. Read it, tweak a word if you like, and schedule. About 30 minutes a week and Hana Social handles the rest.
Florist SEO: Rank for "Florist Near Me" and "Flower Delivery in Your City
When someone in your city searches for a florist, you need to be on the first page. Every Hana florist website ships with strong local SEO from day one — no extra setup. And for shops that want ongoing managed SEO, including content, link building, and Google Business Profile work, our specialist team is available as a dedicated service.
Managed Google Ads Campaigns Built Around Your Key Floral Dates
Paid search puts your shop at the top of Google right away, before organic rankings have time to build. Our growth team runs Google Ads with a florist-specific keyword strategy, pointing your budget at the dates that actually drive orders. It's a dedicated managed service for shops that want expert-led campaigns.
Google Business Profile and Review Management for Florists
Your Google Business Profile is how local customers find your shop, check your hours, and decide to order. Hana's built-in tools send post-delivery review emails automatically, routing happy responses to your GBP and private feedback to your inbox. Want full GBP management and review responses too? Our reputation team handles that as part of our marketing services.
13+ Years in Florist Marketing. No Other Agency Comes Close.
A general agency treats your flower shop like any other local business. They don't get floral seasonality, what brings people back, or how Google ranks local florists. After 13+ years working only with independent flower shops, Hana's team does.
| What Your Flower Shop Actually Needs | Generic Marketing Agency | Hana Florist Marketing |
|---|---|---|
| 13+ years in the floral industry | ✗ Serves every industry, no floral focus | ✓ Works only with florists. 13+ years and 1,198+ shops worth of data |
| Holiday campaign timing and strategy | ✗ Generic seasonal calendar, the same one their restaurant and retail clients get | ✓ Valentine's, Mother's Day, and Christmas campaigns built around florist order patterns and cutoffs |
| Email and SMS marketing | ✗ Templates repurposed from unrelated industries | ✓ Written by specialists who know how florist customers actually buy |
| Google Ads built around floral search terms and delivery zones | ✗ Broad local keywords, no floral search expertise | ✓ A florist keyword strategy refined over 12 years across hundreds of shops |
| Social content that moves local flower buyers to act | ✗ Stock photos and generic captions, so your shop looks like everyone else | ✓ AI trained on florist content writes in your brand voice, holiday content planned months ahead |
| Google Business Profile management | ✗ Standard GBP setup with no florist ranking know-how | ✓ Active weekly management, seasonal posts, review monitoring, and profile protection, because your GBP is your most visible local asset |
| POS data integration for smarter segmentation and attribution | ✗ No integration with your business data or order history | ✓ Wired straight into your Hana POS. Best-sellers, busiest days, and top customers shape every campaign we run |
| A team still there on February 13th when you need urgent help most | ✗ Standard support hours, no florist priority periods | ✓ Florist-only support during every major holiday peak |
What Flower Shop Owners Say About Hana Marketing
"Switching to Hana's marketing was one of the best calls we've made. Their emails pulled in $23K during our slowest month. This is marketing that genuinely works."
"We leaned on Hana for marketing emails, sales reports, and running the shop remotely. The Teleflora and FSN integrations keep everything moving without the headaches."
"The SEO work Hana did got our site onto page one for flower delivery in our area for the first time ever. We're getting orders we never would have seen before."
Resources to Grow Your Flower Shop Online
Frequently Asked Questions About Hana Florist Marketing
Not Sure Which Marketing Services Are Right for Your Shop?
Book a free 30-minute review with Hana's florist marketing team. We'll look at where your shop stands online, find the biggest growth openings in your market, and suggest a plan that fits your budget.
Let Hana Handle Your Marketing so You Can Focus on the Flowers
Join 1,198+ florists using Hana's platform and marketing to drive more online orders, climb higher on Google, and build the repeat customer base every flower shop needs.
No contracts required · Performance-based options available · US-based support team