The holiday season is the busiest and most exciting time of year for florists. As friends and families gather to celebrate, the demand for gorgeous floral arrangements surges. As a florist, this spike in interest for your wares and services presents a prime opportunity to connect with new customers, drive more sales, and spread holiday cheer in your community.
However, with so much going on this time of year, it can be difficult to juggle the influx of orders while also dedicating time to boost your social media presence. The key is developing an effective holiday social media strategy and executing it across platforms like Facebook, Instagram, and Pinterest. This ensures your posts inspire customers, inform followers, and ultimately result in more sales.
In this complete guide, we’ll explore actionable tips to prepare your floral shop’s social channels for the holiday hustle. Let’s get started!
Give Your Social Channels a Festive Facelift
As the holiday season kicks off, one of the first steps is to give your social media presence a festive facelift. This creates excitement among existing followers while presenting a more celebratory first impression to potential new customers visiting your pages.
Here are a few quick ways to sprinkle some seasonal flourishes across your key social platforms:
- Update cover and profile photos with holly, pine cones, and Christmas flowers like poinsettias or amaryllis. Show arrangements and wreaths you offer.
- Create holiday-themed highlight covers on Instagram to showcase your best seasonal content.
- Add a festive overlay to your Facebook profile pic and Instagram story highlights.
- Modify website links in bios to lead to a holiday collection landing page.
These small branding touches go a long way in setting a merry tone on social that matches the magical feel of the season.
Develop Targeted Holiday Content Calendars
The centerpiece of any solid holiday social strategy is festive, useful content that engages your audience. From eye-catching product photos to behind-the-scenes vlogs, creative content presented in a consistent publishing cadence keeps customers hooked around the busy season.
Here are 4 types of holiday content to focus on:
- Seasonal flower spotlights – Gorgeous photos of poinsettias, roses, amaryllis, etc. Describe meanings, care tips, and pairing ideas.
- Holiday arrangement inspiration – Lavish wreath, centerpiece, and original arrangement reveals.
- Behind-the-scenes vlogs – Let customers see the holiday magic!
- Shop small reminders – Promote your commitment to fresh, local flowers.
Map these post ideas into content calendars, then schedule social updates in advance across FB, Instagram, Pinterest, etc. This guarantees you’ll publish regularly amid the season’s time crunch while showcasing your holiday gift offerings at key shopping moments.
For example, make sure iconic flowers like poinsettias and amaryllis are highlighted by December 1st since many customers look to purchase these classic plants early in the season. As last-minute shoppers gear up the week before Christmas, share quick bouquet arrangement ideas and gift guides filled with your readymade designs.
Planning targeted content that aligns with shopping trends ensures your floral shop appears on buyers’ radars exactly when holiday inspiration strikes.
Leverage Hashtags and Geo-Tagging to Boost Discoverability
The holiday season brings prime opportunities to connect with members of your community both online and offline. Hashtags and geo-tagging are simple yet powerful tools to increase local discoverability and reach more potential customers as they hunt for festive flowers in your area.
For neighborhood shoppers focused on supporting small businesses this Christmas, make sure to tag relevant hashtags like:
You can also create a custom hashtag unique to your shop like #CityFlorist to brand local holiday content.
And as customers flock to holiday markets and floral pop-up events in your community, enable geo-tagging on Insta and FB to tag your exact location. Interested buyers browsing near festive happenings can then easily find your geo-tagged seasonal updates and stop by your shop.
Between hashtags and location-based tags, you’ll cast a wider net to drive store traffic beyond just your loyal social following this December.
Launch Holiday Contests and Social Promotions
The weeks leading up to Christmas also provide the perfect chance to run festive giveaways and contests across your social channels. These might highlight specialty arrangements, offer store credit discounts, or even give away fresh flower subscriptions for the New Year!
Compelling prizes that spread joy, savings, and smiles are sure to attract many contest entrants tagging friends and sharing your posts far and wide. You’ll expand your social reach exponentially while collecting new follower emails for future marketing.
Just make sure contest rules and calls to action are clear. Ask fans to follow your page, share a post publicly, and tag friends for extra entries. The lower the barrier to entry and the simpler the participation, the better!
As you choose prize packages and design eye-catching graphics, promote each giveaway multiple times per week across your connected social profiles. This recurring exposure gives more fans more chances to take notice and enter.
Connect Shop Website and Social to Streamline Sales
The end goal of all these social efforts is ultimately to drive more awareness and convert interest into sales, this will eventually support your florist marketing. So make sure your floral shop website and social channels all seamlessly work together to streamline the path from festive post to purchase.
- Link Instagram captions and FB photo carousels directly to related products.
- Embed shoppable product galleries across social.
- Share quick shoppable holiday gift guides filled with bouquet and arrangement ideas.
- Add social follow buttons and embed the latest Instagram or FB posts on your floral website.
These tactics entice viewers to click from captivating holiday social content straight into your online store. Once there, prominent calls-to-action invite fans to effortlessly shop featured bouquets and arrangements.
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