Now that the New Year is here, let’s take a look at what innovations the flower industry can make in 2023! Aside from colours, weddings, environmental trends, and crafts, one should also focus on marketing strategies for 2023. You should prepare your floral strategies for 2023 by focusing on email marketing, video content, and virtual experiences. Methods like these are becoming increasingly impactful. There are many reasons why business models change over time, some are due to market changes, some are due to technological advancements, resulting in the emergence of new exciting trends. To help you out, we have compiled a list of some of the top e-commerce florist website trends for 2023.
List of Florist eCommerce Website Trends 2023
1. Make your website eCommerce friendly
There is still time to take your flower shop a step further if you haven’t already. A flower shop should take its business to the Internet as it is a must-have in today’s world, as well as a trend. It is essential for any modern business to have an e-commerce website, but it is especially important for flower shops. Each year, more and more people are making purchases online. Most customers research the flower shop’s website before visiting, even if they don’t order arrangements online. It is highly likely that you will miss out on new customers and thousands of dollars each month without a professional florist website.
2. Be mindful of design and functionality
It is always important to consider the design and functionality of a website when building it. Consequently, your business can attract more clients and perform better. Websites with a clean, elegant design and easy-to-use elements appeal to first-time visitors. With a split-screen design, stunning imagery, an attention-grabbing headline, the latest flower trends, and more, you are sure to attract customers. This website offers an easy-to-use tool for finding out whether flower gifts are available. You can gain loyal customers by designing your website in this manner, whether you need flowers for funerals, birthdays, or anniversaries.
3. Eco-friendly choices should be promoted
We believe eco-friendly is going to be even more important this year than it was last year. The easiest way to make sustainable choices is to shop seasonally and locally, which a florist should consider. To save money on your everyday flowers, you can also choose native flowers, or even forage them yourself. Also, houseplants make excellent long-term gifts. Snake plants and spider plants could be even more environmentally friendly as CO2 absorbers.
4. Providing local and seasonal flowers
There is a significant carbon footprint associated with imported flowers. Stocking local, in-season flowers can make a huge positive impact on your floral business. It doesn’t have to hinder business growth, either. You might see an increase in store and flower website sales if you market your eco-friendly flower options to consumers and explain why you choose local. As a result, your flowers will last longer and remain fresh for a long time.
5. Point of Sale (POS) that is scalable
POS systems enable independent business owners to communicate with customers, manage projects, and get paid all in one place. Florist POS systems can streamline your busy work and keep you on top of all your to-dos. This saves you time and money to grow your business. This is like having your very own personal assistant. One such web-based point-of-sale system is Hana POS. In addition, it offers powerful marketing features and advanced integrations for florists. You can streamline your business, simplify order tracking, and monitor orders to meet delivery deadlines with it.
6. Keeping track of statistics is critical
In order to be a leader in the flower business, you have to keep track of florist statistics. If you are a florist, you need to keep an eye on consumer trends when it comes to buying flowers. The top occasions and reasons for buying cut flowers, what age group buys what, and what are the top flower purchases. Such survey results are in trend and will help your sales flourish if you keep an eye on them.
Hopefully, the trends discussed above will help you to take your business to the next level in 2023. For further assistance, please contact Hana Florist POS team of expert professionals.