Social Media is one of the most powerful tools for businesses today for several reasons. It helps them in staying connected with their audience in the long run while also providing an expansive platform to help them promote their goods and services.
With its engaging content format and rapidly growing user base, TikTok has emerged as one of the top platforms for marketing. Here, we will explore how florists can utilize TikTok to gain 10,000 followers within 30 days. By following the strategies mentioned below, florists can effectively promote their business, increase brand awareness, and ultimately drive more customers to their flower shops. Let’s get started.
TikTok Marketing & Its Benefits
One of the most significant factors contributing to the immense popularity of TikTok is the introduction of a short and to-the-point content format.
TikTok marketing is essentially beneficial for businesses as they can present their goods and services in a visually appealing way without taking up too much time for the viewer. This marketing technique is visually appealing, creative, and engaging.
The following are some key benefits that will be provided to the florists if they use this platform as their new marketing strategy:
Accessibility to a vast audience
It is no secret that TikTok has an extensive user base. This means that businesses are provided with a valuable opportunity to interact with only a vast but diverse set of users. With the right approach, quality content, and a smart marketing strategy, florists can easily expand their brand reach and attract potential customers.
The algorithm of this platform is designed in a way that promotes only those videos that their users can resonate with. If a florist’s content goes viral, it can lead to exponential growth in followers, potential sales, and overall brand exposure.
TikTok encourages creativity and originality. Florists can leverage this platform to showcase their artistic skills, create captivating videos featuring floral arrangements, and establish themselves as experts in the field.
Creating a Business Profile on TikTok
TikTok provides you with two different options when it comes to creating a profile on the app.
You can either choose a business or a creator profile. Before we delve into the process of creating a business account for your florist business, it’s important to highlight the distinction between the two types of accounts.
A business account on TikTok comes with numerous perks and features. It provides access to tools such as analytics and ads. However, these accounts are provided limited access to TikTok sounds as compared to a creator account. They’re also provided with various third-party platforms to help them in managing and scheduling their content. Another perk of using a business account is that it provides you with the ability to build an e-commerce storefront. Unlike creator profiles, you can also provide the website link in your TikTok business account.
As can be seen above, while a business account on TikTok may not have access to the entire sound library on the app, all the other features surpass it all. Let’s now take a look at the steps of creating a business profile on TikTok.
How to create a TikTok business profile?
Creating a business account on TikTok is easy and will only take up a few minutes. Here’s what you need to do to get started on your TikTok marketing journey with a business profile:
- First and foremost, you must download the TikTok application on your device and sign up on the app as a new user.
- Once the registration is done, head to your profile within the app. Look for a hamburger menu located in the upper right corner of the interface and click on it.
- From the menu, find and head to the ‘Settings and Privacy’ tab.
- Click on the option of ‘Manage account’.
- Now you’ll be able to see the option of switching to a Business Account. Simply click on it.
- You will be provided with numerous categories to specify the kind of business. Select what corresponds best.
And that’s it! You have now successfully created a business account on TikTok and you’re free to make the best use of it.
How to Get 10,000 Followers in 30 Days?
Being a new business account on a new platform can be challenging, to say the least. Nonetheless, if you start with the right approach and strategy from the beginning itself, we can assure you wouldn’t face a lot of trouble.
The following are some proven techniques to help you join the 10,000-club on TikTok within a month:
1. Identifying Your Audience
The hack to achieve popularity on any social media platform is first identifying your target audience and TikTok is no different. You must conduct detailed and comprehensive research to determine the interests, preferences, and demographics of those users who may be interested in flowers or floral arrangements. A wise understanding of the target audience will help you in tailoring your TikTok content in a way that resonates with the audience. You will be more mindful of what the user would like to see.
2. Creating Quality Content
Your content is your power. It is what you give out to the audience and the primary point of interaction between you and your audience while showcasing your business. Your content is also the one thing that you can never compromise on.
Here are some tips to make sure that your TikTok content is always appreciated by the target audience:
The key to success on TikTok is consistency. Especially as a new user, you should try to upload videos at least three to five times a week. This will help in keeping your audience engaged and committed in the long run while also making way to attract new followers.
Don’t Miss Out on Popular Trends
Staying up-to-date with the popular trends or challenges on TikTok is also highly recommended. It is also important that you are following these trends while they are still trending and before the audience starts to lose interest. Make sure to incorporate these trends innovatively into your floral content. This will help massively in increasing visibility and reach new audiences on TikTok.
Make Use of In-built TikTok Features
Since you are provided with a plethora of in-built features on TikTok such as filters, effects, stickers, etc., it is best to take full advantage of them. This will add charm to your videos and make them even more appealing.
Focus on creating short & fascinating content
The popularity of the TikTok app thrives on bite-sized video content. So another highly-recommended tip is to keep your videos concise and to the point. It is best to keep them anywhere between 15 and 60 seconds. This will make your content visually captivating and work to hold the viewer’s interest.
Have Personal Interactions with Your Followers
You must also make it a habit to personally engage with your followers through Q&A sessions, live sessions, or by showing behind-the-scenes of your florist business. This builds authenticity and trust with the followers, fostering a stronger connection with them.
Keep Experimenting with Your Content
You should never be afraid to try out different video formats, ideas, or styles on TikTok. Experimentation can help you in finding your unique brand voice and connect better with your target audience. Moreover, it’s better to take the chance because you never know what may go viral!
3. Marketing through Ads
TikTok ads are a great way to reach more people on the app and boost your exposure. The platform provides you with a range of options when it comes to advertising. These include in-feed ads, brand takeovers, branded hashtags, etc. Make sure to decide on a budget and identify your audience before you go on to prepare compelling ad content for your business.
4. Influencer Marketing
Another beneficial tip to amplify your TikTok reach is by collaborating with influencers on the app. This will help you in reaching their audience and consequently, lure new followers. Conduct proper research to identify famous influencers who resonate with your content. Reach out to them to create sponsored content or offer partnerships and voila! Watch your business boost tremendously.
5. Staying Updated on Analytics
You must regularly monitor your analytics on TikTok and figure out valuable information. These insights will help you understand your audience much better. You’ll also gain much-needed information about your video performance and engagement levels. Paying attention to these metrics is important as only then will you be able to connect with your audience better. Understand where you’re lacking and then optimize the content as required.
TikTok has unlocked a whole new world of marketing for businesses all around the world. It has transformed the entire notion of marketing and promoting businesses online. Especially for florists, it is an incredible platform that allows them to showcase their business creatively and connect with a wider user base. By following all the tips & tricks provided in this article, florists will attain the 10,000-follower count before they know it! All that’s required is a little bit of persistence, hard work, and perseverance, and your floral business will be trending everywhere!