Visual content, mostly images, on florist websites, catalogs, social media and blogs can improve your engagement and help you stand out from your competitors. Using floral ecommerce websites or social media to advertise your flowers is the key to generating extra sales. Your floral blooms will generate sales if you display them digitally in an appealing manner. Images that are not just any kind, but well thought out ones that are able to immediately capture your audience’s attention. In order to ensure attractive results, some florists hire professional photographers to shoot their flowers. In this blog, we will learn how flower photography can boost online florist sales and tips for improving flower photography.

Boosting online sales with flower photography

online sale floral photography

1. Brand identity is established through professional photos

Branding and communicating your business’s identity relies heavily on imagery. By doing this, you are able to showcase your brand’s personality, flower product as well as your commitment to quality and professionalism. Sales results will improve the more you invest in it. 

2. A professional photo gives your business a competitive edge

Your business will stand out from the crowd if you use high-quality images. There is no doubt that it can improve the quality of a business more than you realize, which means higher quality services and more satisfied customers. A professional photographer can help you grow your business if you value your brand.

3. An excellent marketing tool

The more you post new images on your website or social media sites, the easier it is for search engines to find you. It is best to share these photos on your website or social media sites like Facebook and use them for Instagram flower photography. Share your photos and create albums for specific events or holidays. Organize a folder of flower arrangements for weddings, birthdays, etc.

4. It allows customers to get to know you better

Customers want to know who you are, what you do, and why you do it! People are more inclined to do business with people they trust and know. Showing potential customers real flower product images, your team and what you do is the best way to get them to know your business.

How to take better flower products photos

Flower product photography

1. The importance of location

Create a space that is always accessible and dedicated to flower photography in e-commerce or local business environments, where flowers can be dropped into position, snapped and sent out the door. Ensure the lighting is working, use a backdrop that is either attached to the wall or on a stand, and have a selection of flat-lay backgrounds available to you.

2. Choosing the right frame and composition

Avoid placing the flowers in the middle of the frame when taking pictures. Instead, divide your image into three equal pieces along the width and height by following the rule of thirds. When framing a scene, orient the focus on the diagonal lines that split the image.

3. A light source

One of the most important aspects of photography is this. Photography depends on light. Take time to admire and appreciate light, but above all, be aware of it. You’ll understand photography once you know it well. Light is the first thing you need to consider.

4. Angles of view

Experiment with different camera angles. Unexpected camera angles tend to make pictures reach a wider audience.

5. Be open to new ideas

Changing your perspective will make your images more creative and dynamic. Shoot from different angles and get up high or down low to do this. Trying other things or working the scene is key. Shoot for a more creative result and be more deliberate.

6. The editing process

The images can be improved through editing, such as adjusting the brightness or contrast. It’s the last round before you post your work. With the final result, you will definitely be able to improve your florist social media strategies.

Flowers sales from social media depend on the flower’s photo or image. An attractive, striking image of the flower will probably sell quickly. If you would like to learn more about the topic, take a look and contact Hana Florist POS Team Now.