Let’s get out of the gates on the right foot by dispelling any myths about search engine optimization (SEO) and content marketing being dead. Anyone who tells you this is either talking through their hat or just repeating what the latest online articles are punting to get clicks and reads.
And if you think about it, it’s kind of ironic that blogs that tell you to forget about SEO actually employ SEO tactics up their reach-ability! But the truth is that many, if not all, florists don’t know the first thing about SEO, content marketing, organic reach, meta tags, conversion rates and all that “techy stuff” — and who can blame them?
Let’s be honest; flowers and technology are about as compatible as chocolate and bacon, right? But the truth is that SEO for florist websites can make a huge difference in people finding you and placing direct orders with you.
Yes, you read that right, SEO can help you increase traffic to your website and bring more customers your way without having to wait by the phone for orders from wire services. And that is something we know florists are very much interested in doing!
Getting to grips with SEO for your florist website
There are few, if any, better ways to increase direct orders to your business than through a florist website with great SEO work done on it. It’s a fact that most florist websites today share very similar styles, images, copy and content with little that make them stand apart from one another.
In truth, most florist websites look like they come fresh off the same conveyor belt, don’t you think? And if they all look and feel the same, you can’t help but wonder how much has gone into making them stand out from the billions of websites out there today…
These websites are missing out on huge opportunities to get direct business to their flower shops. The reason for this is that online consumers will, understandably, choose to buy from floral websites that actually put in the legwork to get more business.
According to Martech, over 90 percent of online experiences begin with someone entering a search phrase into either Google, Yahoo or Bing — and yes, people still use the latter two.
This means that people who look to buy flowers online go to their search engine of choice and tell it to find them a florist they can buy their bouquets from. And herein lies the opportunity for you, the SEO savvy florist who understands why it’s so important for your website to stand up and stand out from all the rest.
But how does it actually work? How does a busy florist get to be the darling of all search engines and rank at the top of every page that lists florist within a given region? Stick around, it’s about to get interesting…
Here’s a very basic example. Let’s say you’re the local florist of a town, which you most likely are. This means you’re obviously looking to attract as much business from local customers as possible. After all, local business means lower shipping costs, flowers always arrive fresh and on time, overheads are low and who do you think locals will come to when there’s a big event to be catered to? You, of course!
Now let’s say your website has no SEO work done to position you as the go-to florist in your local area, what do you think happens when people go online looking for their nearest flower shop? They’ll more than likely find your competitor who actually invested in SEO for their florist website, or worse, call up a wire service who will then call you to make the flowers on their behalf and short change you in the process!
Now ask yourself, with so much money and growth opportunities lost on ignoring SEO for your website, isn’t it time to reconsider how it can actually help you earn more profits while spending less time chasing business from order gathering services?
It sure is!
But before you go ordering your copy of “SEO for Dummies” and start spending hours on conquering the world of keywords, meta data, inbound links and ALT text, consider what a done-for-you marketing solution for your website can do.
Done-for-you what now?
Done-for-you marketing is a way for florists to have everything pertaining to their website taken care of by professionals who know a thing or two about what it takes to get found online and generate business through websites. Not only will done-for-you-marketing services get you found, but you’ll never have to worry about having to learn SEO, content marketing, meta tags and all that techy stuff.
You’re a florist and making beautiful things is what you do, we get it. And that’s why at Hana, we focus on giving florists their independence back by providing them with everything they need to start beating out wire services for more direct orders.
It all starts with a website that’s designed to make your brand stand out (no conveyor belt stuff here) complete and ongoing SEO work so you can get found, email marketing, content management and everything else you’ll need to see your business grow in the online sphere. So, if you’re ready to kick your direct business into overdrive, see bigger profits and kick wire services to the curb, get in touch with us today.