The houseplant trend continues to grow each year. People want to bring more nature and greenery into their homes and offices. Houseplants make spaces look more inviting and modern. They also improve moods, increase creativity, and even make us healthier. New varieties of houseplants are always coming out too.
As a florist, you can help your customers create the perfect indoor garden with the right selection of plants. You have the chance to learn about new species and share them with plant lovers in your community. Choosing the hot, must-have varieties that people want the most this year is important. This article will look at the biggest houseplant trends happening in 2024 so far. There are a lot of exciting things coming that you’ll want your shop to be prepared for when the rush of customers begins!
The biophilic design movement aims to reconnect us with the natural environment in the spaces where we live and work. As a florist, you have a prime opportunity to facilitate this process by providing clients with just the right plants.
In 2024, expect to see homes and offices overflowing with plant life. We’re talking living walls, hanging gardens, shelves filled with potted plants, and any other way to showcase nature’s beauty.
Houseplants play a critical role in biophilic spaces by literally bringing the outdoors inside. As a florist, recommend statement-making species like Fiddle Leaf Figs and Monstera Deliciosa to create focal points. Also, suggest easy-care varieties like Pothos and Snake Plants to fill out the overall plant design.
Rare & Exotic Houseplants
Did you know that some houseplants sell for thousands of dollars? It’s true! Plant collectors have sent prices soaring for rare finds like the Pink Princess Philodendron and Albo Monstera.
While not everyone can afford these celebrity species, the quest for unique houseplants won’t slow down in 2024. Florists need to stay on top of emerging plant trends and build relationships with specialty growers. Always be on the lookout for up-and-coming varieties to propel this trend.
Living Art Displays
Houseplants aren’t just functional elements. They also serve as living art! Creative placements like the following will be hot this year:
- Wall-mounted terrariums
- Vertical hydroponic walls
- Hanging glass bulb planters
- Custom moss pole trellises
- Mini fairy gardens
As a florist, you can inspire clients by getting playful with mixes of shapes, sizes, colors, and textures. Stage vignettes in your shop show off unexpected plant combinations and containers. Share photos on social media using hashtags like #urbanjunglestyle.
Most importantly, listen carefully to client needs to design custom living art suited to their personality and space constraints. Bring their unique vision to life!
The Rise of Plantfluencers
You may have heard the term “plantfluencers” by now. These are basically social media influencers who focus on indoor gardening. They share plant care tips, unboxings, home tours, rare plant hauls, and more with legions of adoring fans.
Plantfluencers like Summer Rayne Oakes, Igor Josifovic, Judith de Graaff and so many more will continue gaining followers this year. And as their popularity grows, so does mainstream exposure to indoor gardening trends.
As a florist, you can leverage this exposure by partnering with local plantfluencers. Offer product discounts or plants for sponsored social content. Also, consider hosting classes or events together. This helps position your shop as the go-to destination for on-trend houseplants in your area.
Sustainable Plant Products
Consumers today care about sustainability. When purchasing houseplants and accessories, they look for ethical and eco-friendly options made from materials like:
- Recycled plastic
- Biodegradable pots
- Responsibly sourced materials
- Non-toxic fertilizers
Ensure your shop meets this consumer demand in 2024. Vet your suppliers carefully and select products made sustainably from seed/cutting to sale. Educate clients on why certain products are better environmental choices for their indoor gardens.
Smart Plant Technology
In our increasingly tech-dependent world, it was only a matter of time before houseplants got gadgets too. Smart gardens allow you to monitor moisture levels, get watering reminders, and track light/humidity changes.
While veteran plant parents may not need high-tech help, these tools make indoor gardening more accessible to busy folks and black-thumb types. Suggest beginner-friendly smart systems to clients, along with fuss-free plants like succulents and Snake Plants. Soon you’ll have a new generation hooked on houseplants!
People today are focused on whole-body wellness – not just physical health but also mental/emotional health. Certain houseplants can help us relax, destress, and heal. The most popular varieties offer benefits like:
- Lavender – Reduces anxiety, aids sleep
- Snake Plants – Clear air of toxins
- Aloe Vera – Soothes burns and irritation
- Spider Plants – Remove harmful chemicals
As you assist clients in designing their dream plant sanctuary, be sure to inquire about wellness goals. Then prescribe suitable species to help them destress and stay balanced even during turbulent times.
For houseplant lovers, indoor gardening offers more than just pretty decor and clean air. It also provides a sense of community. Enthusiasts trade tips online, give cuttings to friends, and breathe life into neighborhoods by literally greening up.
As a florist, consider ways to bring local plant parents together in 2024, such as:
- Hosting repotting workshops
- Organizing plant swaps
- Teaming up with gardening groups on events
- Spotlighting regular customers as “plant parents of the month” on social media
Build camaraderie around your shared love of plants. Your shop will become the heart of your community as well as the go-to source for hot new varieties.
Hybrid Plant Varieties
Hybrid houseplants combine the best qualities of multiple species into stunning new varieties. Over the past decade, revolutionary hybrids like Calathea Medallion and Philodendron Prince of Orange have taken the plant world by storm.
And this innovative hybridization shows no signs of slowing down. The endless combinations ensure stunning, one-of-a-kind plants that even seasoned collectors crave. As exciting new varieties hit the market, they’re sure to attract major attention on social media too.
As a florist, hype up these next-gen hybrids to watch in 2024. Offer pre-orders to gauge interest. And use scarcity marketing tactics to drive urgency around limited inventory plants.
Did you know around 70 million U.S. households have pets? As more people embrace pet parenthood, they need houseplants that won’t harm their furry friends if nibbled or rubbed against.
Some great pet-safe options include:
- Spider plants
- Ponytail palms
- Pilea peperomioides
- Parlor palms
- English ivy
- Boston ferns
Be sure to stock several pet-friendly varieties to give pet owners peace of mind. Also consider creating pet-safe plant arrangements specifically for veterinary offices or pet stores to tap this lucrative niche.
When you become known as the plant guru around town, your shop will thrive as the go-to indoor oasis for plant lovers near and far. Now get growing!
Make sure your backend operations can also keep up with demand. Managing inventory, purchasing, customer data and more gets exponentially harder as your shop grows.
The right point of sale (POS) system becomes critical to streamline everything in one place. That’s why we recommend Hana Florist POS – the leading POS system created just for florists- sign up today!