The sale of flowers increase dramatically for both online and offline florists during the holidays of the floral calendar. This is a very natural phenomenon and there are some reasons for it. Keep reading to know more.
Why do online florists experience a surge in orders during the holiday season?
During occasions like Valentine’s Day, Mother’s Day, or Christmas, people tend to buy more gifts for their loved ones. And what can be more popular as gifts than flowers, right? Most of the flower loving crowd purchase lots of flowers to accompany other gift items that they offer to their family and friends. Moreover, if they are having parties, then too they use flowers to decorate their houses. If nothing, people love buying flowers for themselves during the festive and holiday seasons.
This is why as a florist, you should go above and beyond during the holiday season to make sure you don’t miss out on the potential sales.
How can you leverage holidays to increase sales for your online floral business?
1. Run targeted marketing campaigns
The best way to improve SEO for florists and attract new customers to your floral website during the holiday season is to run organic and paid marketing campaigns targeted towards lead generation. Organic marketing is a steady and long-term process that takes time to reflect result. So, start campaigning through blogs, social media posts, and other channels in advance. For paid marketing campaigns like running PPC ads though, you should start right before the holidays. This is because paid marketing yields immediate and real-time results. Florist software like a POS system can be helpful in creating marketing campaigns.
Also Read: Holiday Marketing Ideas
2. Offer special deals and discounts
Holiday special deals always attract new and returning customers. Everyone loves to save a few bucks during the holiday season. So, leverage this and offer attractive discounts for your customers. You can also apply the ‘Buy more save more’ strategy where customers get a better percentage of discount for making purchases of more value. Apart from that, you can also organize contests and giveaways and offer free products or discount coupons as rewards.
Also Read: Holiday Pricing Strategy
3. Enable store pick-up
Enabling store pick up (if you have a store) proves to be a very effective way to increase sales during the holiday. During the holiday season, people often spend time outside their house, visiting relatives or enjoying outside. They might not be available to pick up the flower delivery in home. So, this allows them to still order online from your floral shop website, enjoy all the benefits of online shopping, and yet get the flowers picked up at a time convenient for them.
4. Accept advance orders
Start accepting advance orders before the holiday season begins. This will give you an idea about the floral requirements that you need to stock up on. To encourage your customers to place advance orders, you can offer a special discount for doing so.
5. Promote product bundles
Another way to increase sales during the holiday season is promoting product bundles. In this strategy, you bundle up two or more products and offer a collective discount on the total amount. For example, you can club a Thanksgiving floral centerpiece with a fruit basket and an add-on of balloons or soft toys. Then, you can offer a $50 discount on the total price for the 3 products. This will make the customers feel like they are getting great value for money, and they will spend more on your shop.