SEO or Search Engine Optimization is one of the most important aspects of organic marketing. As a florist website owner, if you’re still not leveraging florist SEO to your benefit, you’re missing out on a lot.
Here’s an article about the basics of SEO for florists and how it works.
What is SEO?
SEO or Search Engine Optimization is the process of adapting to practices that will help your website/webpages rank higher on search engines. It is a means of organic marketing that immensely helps to promote your business. So, why should you embrace organic marketing instead of paid ones?
Main differences between organic and paid marketing:
Here are the main differences between organic and paid marketing, and why when it comes to florist digital marketing, organic marketing might be a good idea for you overall:
- Organic marketing takes time, but yields long-term and more effective results
- When you’re just starting out and the budget is low, organic marketing makes sense
- It helps you acquiring a more useful customer base, who are more likely to make purchases
How does search engines work?
So, how does search engines work when you make a search with keywords? Here are the three main stages of how search engines show you relevant search results:
Stage 1: Crawling
In this stage, search engines find out about the existing, as well as newly published web pages based on the given keyword. It also checks out the content on those pages to examine the relevancy factor.
Stage 2: Indexing
In this stage, the search engine takes a decision about whether to include the crawled webpages in its search result or not.
Stage 3: Ranking
Finally, in the third stage, the search engine ranks the indexed search results according to factors that it considers important.
So, now you know why florist website SEO is important. Even if your webpage passes the crawling and indexing stages, if it doesn’t get a good ranking in the third stage, nobody is going to read it.
The Three pillars of SEO:
So, how do you optimize your webpages to get a favorable ranking on search engines? Here are the three main pillars of SEO:
1. On-page optimization
On-page optimization is all those tasks that you perform on your own website. It largely depends on the content you’re publishing on your webpages. Florist SEO keywords play an important role here.
2. Off-page optimization
Off-page optimization is those tasks that you perform outside of your own website. Backlink is the main aspect of off-page optimization.
3. Technical optimization
Technical optimization are tasks that influence your website’s ranking, but are not related to the content, rather, depends on some particular technical details.
Other aspects that influence SEO:
1. Website speed
A slow-loading website will get a lower rank on search engines.
2. Website reputation and user experience
When your website is authentic and genuine, have relevant content, and the users rate your website as helpful, search engines give you a higher ranking.
3. Domain Authority
The domain authority of your website also plays a role in SEO. The better the DA, the more likely you are to get a higher ranking.