Running a flower business is no easy task, given the maddening competition around. If you are a florist business owner who thinks your flower shop profits are constantly under-performing, then you need to read this now! Here are some florist business ideas that will help turn around your business performance.
5 Tips to improve Flower Business
1. Establish a solid online presence
Sure, you have a beautiful brick-and-mortar flower shop in town. You still need a solid online presence in order to build your brand, increase your credibility, and, well, sell online. An online ecommerce flower shop website should be easy to navigate through, yet attractive enough to compel the visitors to make a purchase, or take other favorable actions. These actions can be subscribing to your newsletters, following you on social media, creating an account on your website, and more. All these actions increase the chances of the customers returning and ultimately making a purchase.
2. Create engaging Content
A fail-proof way of keeping your potential customers hooked is by providing awesome content for them to consume regularly. A helpful guide on flower decoration, a super cool video of a flowery wedding venue arrangement, or tidbits of behind-the-scene actions from your team can all be entertaining as well as useful content for your followers. Starting a blog section on your website and updating it regularly is a good way to start. Plus, it helps you with Flower shop website SEO big time.
3. Engage with the community
If you want more flower shop profit from your local area, you need to actively engage with them both online and offline. For online engagements, you can encourage your local customers to leave more video reviews as well as written ones. You can also ask them to upload flower décor pictures on their social media and tag you. Offering rewards in forms of discount codes, loyalty points, or lucky draws will make them more interested in these activities. For offline engagements, conducting tree planting events, flower decorating workshops for children, or volunteering for some environment-related causes will earn you a goodwill. These florist business ideas will slowly but surely make an impression on the minds of the local community.
4. Reach out on Social Media
Social media presence is just non-negotiable these days. If you want your flower shop profits to skyrocket, you must start building your social media empire today! Gathering a considerable number of followers on facebook, instagram, or twitter takes some time and effort. However, sticking up with consistency and posting creative and innovative content will make it easier and faster. Using hashtags cleverly is another trick that you need to learn by the trial and error method.
5. Get a florist POS system
And finally, if you want to truly revolutionize your flower business and increase your flower shop profit, you should really consider getting a florist POS software. A flower POS like Hana helps in every step of your daily operations, as well as when you are creating business strategies. It helps you to create your awesome ecommerce website and provides valuable feedback on marketing strategies. The analytics feature analyzes the current trends of your business operations and helps you in creating improved marketing strategies, inventory management, and other business decisions. So, why are you still waiting? Get in touch today!