Florists, being small businesses, look out for ways to stay in touch with the customers. They want simple and easy ways to be visible and to reach out to new customers. One such way is optimizing Google Business profiles. Google business listing is an easy and efficient way to reach people. It is a user-friendly platform that doesn’t demand much time. Moreover, it is free of cost.
3 Reasons Why You must have a Google Business Profile
1. Better search visibility
Google business profiles can increase a brand’s search visibility with proper optimization. That means, that if a user searches for local florist shops, your florist website will pop up in the search result. Thus, it will help you reach more customers.
2. Improved customer interaction
As per research, 72% of customers use Google reviews to find businesses. Your customers can interact with you through your Google business profiles via reviews and posts. They can upload photos, write reviews and enhance your brand image.
3. Easy location search
Google business also allows the user to map the location of your floral business. With Google listing, users can find and navigate to your florist outlet or even website.
Common Ways to Optimize Google Business Profile for Florists
Here are a few ways to optimize a florist Google Business profile using the Google My Business tool to help improve your local search ranking.
1. Fill in the business details
Know that Google Business profile and Google My Business are two separate things. Google business profile is a local listing that includes information about a business. Whereas Google My Business is a free tool to manage your Google business profile. Now, to optimize your profile, set your business category, choose a business type, add business hours, holidays, photos, products/services, and most importantly contact information.
2. Answer questions
Google allows its searchers or users to ask questions about businesses that the listings do not answer. The answers to these questions generally come from the wider community. However, track the information being provided in the answers. Look out for inaccurate information about your business that may mislead customers. So, turn on the question-answer alerts and provide FAQs to ensure correct information about your business.
3. Gather more reviews
Positive reviews from customers can actually optimize your Google business profile and boost your overall growth. So, get as many reviews as possible. Here are a few ways to gather more reviews:
- Ask for reviews from customers
- For customers who do not know how to give Google reviews, create a shareable review link and send it to your customers.
- Give your customers printed ‘leave a review’ cards or e-cards.
- Embed a review link in your email signature if you communicate with your customers via email
4. Post updates
Post updates from the Google business profiles, share offers, and business events. These updates show up in a carousel near the bottom panel. Occasionally, it is also seen in the ‘map pack’ results. For instance, if a user searches for ‘anniversary flowers NYC’, a florist shop can rank in the map pack. Google can showcase one of their posts that mention ‘anniversary flowers’ from the search.
So, to appear in the search results and boost your brand visibility, ensure that your floral brand is included in Google’s florist listing. Once you have an optimized Google Business profile, you can attract a lot of new customers through frequent interactions and increased visibility.