The Christmas season is the most wonderful time of the year — but also the busiest and most stressful for flower shops. With demand skyrocketing, inventory fluctuating, and logistics becoming more complex, running an online flower shop during the holidays can quickly turn into a nightmare if you’re not prepared.
Luckily, with some strategic planning and tactical execution, you can deck your online flower shop’s halls with profits and cheer this Christmas. Here’s how:
Start Planning Early
In the flower business, you need to start prepping for Christmas long before the holiday music starts playing on the radio. Begin putting together your holiday inventory and marketing plan as early as September.
Place wholesale flower orders with your growers several months in advance to ensure you have enough poinsettias, Christmas roses, amaryllis, and pine in stock. Reach out to vendors for festive vases, ribbons, and other decorative elements you’ll need for Christmas arrangements and gift baskets.
On the marketing front, pin down your holiday promotions, discounts, and gift guide content calendar by October latest so you have enough time to coordinate emails, social media posts, and ads. The earlier you can get customers excited about Christmas flowers and gifts, the better.
Expand Your Inventory
‘Tis the season for Christmas trees, mistletoe, poinsettias, amaryllis, and more! Expand and tailor your online shop’s flower selection to appeal to holiday tastes and traditions.
Offer festive plants like poinsettias, Christmas cacti, and cyclamens in a variety of colors, sizes, and prices. Make sure to stock flower types that evoke the Christmas spirit too — like amaryllis, roses, carnations, lilies, and of course, pine, fir, and spruce greens.
Beyond fresh flowers, also boost your offering of seasonal gifts and home decor. Think Christmas cactus gardens, rose tree topiaries, holiday gift baskets, and wreaths. The more festive inventory you have, the more customers will buy.
Deck Your Website with Holiday Cheer
Your website is your online storefront, so dress it up for the holidays! Update your site design with Christmas colors, fonts, imagery, and other festive flourishes.
Create a dedicated Christmas section or holiday gift guide to highlight seasonal offerings. Add candy cane striped borders, snowflake animations, and images of poinsettias or Christmas trees on product pages. Make Santa’s workshop come to life on your site!
These joyful design touches will excite customers and announce that your shop is ready for Christmas. Just avoid overloading pages with too many distracting or sparkly elements. Website performance is still important!
Offer Christmas-Themed Arrangements
Poinsettias and pine cones are nice, but stunning Christmas flower arrangements take holiday cheer to another level. Create WOW-worthy designs using seasonal blooms, foliage, and festive accents.
Craft centerpieces and wreaths that evoke Christmas colors — think crimson amaryllis, snowy white roses, and deep green pine sprigs. Use festive ribbons, ornaments, and candles to adorn arrangements. Offer Christmas gift basket designs packed with flowers, snacks, and other goodies.
Limited edition, holiday-exclusive arrangements attract customers looking for something special to celebrate Christmas. Prominently advertise these creations across your online shop and on social media. ‘Tis the season for showstopping flowers!
Provide Christmas Ordering Options
Not everyone plans for Christmas gifts and decorations months in advance. To capture last-minute shoppers, provide flexible ordering options as the holiday approaches.
Offer next-day and same-day delivery slots — even on Christmas Eve! Make it easy for procrastinators to select expedited shipping at checkout. Accept Christmas Day flower orders in advance so bouquets arrive on time.
Consider keeping your customer service team available on Christmas to field urgent flower delivery requests. The more last-minute convenience you provide, the more sales you’ll snag.
Spread Holiday Cheer on Social Media
Leverage the power of social media to connect with customers and spread Christmas cheer.
Post holiday flower care tips, arrangement inspiration, and behind-the-scenes florist shots on Instagram. Share video tutorials on Facebook for making Christmas wreaths or poinsettia garlands.
Run Christmas giveaways and promotions on social to drive engagement. Offer sneak peeks at new holiday inventory arriving.
Make your flower shop part of patrons’ social media holiday fun. Then watch your Christmas sales blossom.
Send Christmas-Themed Emails
According to Experian, holiday-themed emails see transaction rates around 25% higher than regular email campaigns.
In the weeks leading up to Christmas, send emails highlighting holiday products, delivery deadlines, discounts and promotions, gift guides, and seasonal care tips. Share pictures of festive arrangements and ideas for decorating with Christmas blooms.
Write friendly subject lines like “Have yourself a merry little Christmas with 20% off!” Personalize messages using holiday colors, banner images, and cheer. This content engages subscribers and puts your flower shop at top-of-mind for Christmas gifting and celebrations.
Offer Seasonal Discounts
’Tis the season for sales! Offer enticing discounts and deals to attract Christmas shoppers.
Provide sitewide percentage discounts on holiday orders over a certain amount. Offer free shipping or waive rush order fees for Christmas delivery.
Give early bird discounts in November to shoppers purchasing Christmas flowers, arrangements, and gifts ahead of the last-minute rush. Reward loyal customers with exclusive holiday promo codes.
Time-limited lightning deals are effective too — like 20% off all garlands and wreaths for 24 hours. Share discounts on social media and email to maximize exposure. Decking your shop with savings makes customers’ spirits bright!
Prepare for Holiday Order Volumes
When Christmas comes to town, order volumes increase at flower shops. Be prepared for the uptick in activity to avoid disruptions.
Review staffing to ensure your designers and customer service reps can handle the influx of Christmas orders and queries. Check flower cooler and delivery van capacity — you may need overflow storage and vehicles.
Confirm suppliers have abundant Christmas inventory on hand to fulfill your accelerated flower and supply needs. Scale phone lines and bandwidth to handle any website traffic surges from holiday demand.
With operations ready for primetime, your online flower shop can thrive at this most wonderful time of the year. Just stay calm and Christmas on!
The Christmas season brings immense opportunities for online flower retailers willing to properly prepare their shop, inventory, marketing, and operations for the holidays. Hana Florist POS makes it easy to manage inventory, take orders, process payments, track deliveries, monitor sales, and delight customers this holiday season.