Holiday season is the best time for florists. During special festivals like Easter, Valentine’s day, Mother’s day or Christmas, the demand for flowers skyrockets every year. However, in order to stay ahead of the competition, you should take a few steps to promote your florist shop during Easter. We have discussed a few easy ways to promote flower shop online for Easter.

Why is Easter an important event for florists?

Easter or Resurrection Sunday is an important festival for the followers of Christianity. This day commemorates the resurrection of Jesus Christ after his crucifixion. In recent times, Easter is celebrated through a number of cultural customs. They include having an Easter egg hunt, and decorating your home or shop with Easter bunnies. Since Easter is a Sunday, the following Monday is declared as a public holiday in many countries.

Flowers also play an important role in Easter celebrations. Along with bunnies and eggs, flowers are also widely used for decorations during Easter. White, purple, light yellow, and pastel pink flowers are very popular during Easter. Easter Lily, Daisy, Gerbera, Daffodil, and Hydrangea flowers are some of the most popular flowers during this festive season.

This is why Easter is an important holiday for florists. If you are an online florist with a florist website, then you should promote your Easter flower shops vigorously. This will help you leverage the demand during the rush hours and make profit.

9 unique ways to promote your online flower shop for Easter

1. Start content marketing well in advance

Content Marketing is one of the best ways to improve your florist website SEO. Promoting your florist website through blogs and articles, social media content, and website landing pages takes some time. So, start well in advance. Create interesting blog topics around Easter and post them on your website at least a few months in advance. Keep creating such posts regularly until the holiday. For social media posts, start your campaigns a few weeks in advance. For paid ads, run them just a few days before the holiday. This way, you will be able to leverage the best out of every marketing plan that you have for the holidays.

2. Offer loyalty points

One of the best ways of retaining customers is through loyalty points. During Easter, you can introduce a special loyalty program for your customers. Offer your customers loyalty points every time they purchase flowers from your florist website. When they collect enough points, let them redeem it for extra discounts, free add-ons, free delivery, or even a free flower bouquet. This will lure customers to shop more from your online store.

3. Easter-special deals and discounts

Just like loyalty points, Easter-special offers are another way to attract some more traffic to your Easter flower shop online. Offering promotional discounts during Easter or any other festive occasion works very well due to several reasons. During festivities like Easter, people naturally tend to buy more flowers than normal. They intend to purchase flowers for both personal use and gifting others. Getting a discount will seem lucrative to customers and they will purchase more as they will feel they are getting something extra for the same price. So, it will benefit both the customers and your business.

4. Instagram marketing

Instagram is the best place for B2C marketing nowadays, especially if you have an ecommerce floral business. If you don’t have an Instagram business account already, open one as soon as you can. With Instagram, you can improve your florist website SEO significantly. Create relevant content related to Easter flowers and post them regularly on Instagram. Also, update your followers on Easter-special flowers, and other special things that you’re doing during the festive season. Take pictures of your team in action, and post them to your stories with relevant text content and hashtags.

Also Read: How to promote your floral business on Instagram?

5. Website makeover for Easter

Give your website a slight makeover during the Easter season. This will increase your website’s visual appeal. It will also make the customers more engaged by making their interactions more involved. You can temporarily change your website’s color theme to Easter-themed colors. Also, add Easter bunnies, Easter eggs, and other icons throughout your website pages. You can also introduce a special Easter-themed flower collection with limited availability. This will make the customers more interested in making a purchase.

6. Creative video ads

Rolling out video ads on different channels (both paid and organic) is a great way to reach out to your potential clients. With a little bit of creativity, you don’t even need to invest a lot of money to create these ads. Capturing your team in action, satisfied clients giving a testimonial, delivery partners bringing smile to the receivers’ faces, all of these can be great content topics for videos. Just shoot with your phone, do some necessary editing, and you’re good to go. Plus, creating such videos look super authentic, and hence they appeal to your target audience in a more effective way.

7. Keep your Easter flower collection up-to-date

It is important to regularly update your Easter flower collection on your florist website.
You can create a separate section on your website that exclusively features your Easter products, with clear images and descriptions of each item. Make sure to feature your popular Easter flowers like Easter Lilies, Daffodils, and Hydrangeas, along with other Easter-themed arrangements like baskets, centerpieces, and wreaths. Also, highlight any special add-ons like Easter eggs, chocolates, or toys that can be included with the floral arrangements.

8. Offer good price variation for all categories of customers

Some customers may be looking for premium products, while others may be on a budget. It is essential to offer a range of products with varying prices, so that all customers can find something that fits their needs and budget. You can offer premium Easter arrangements with premium flowers and add-ons for those who want to splurge, and also provide budget-friendly options like smaller arrangements or single-stem flowers for those who want to spend less. By offering good price variation, you can cater to a wider audience and increase your sales during Easter.

9. Email Marketing

Email marketing is another extremely effective way for promoting your Easter flower shop. Create email marketing campaigns well in advance and keep them running before and during the Easter season. You can also offer exclusive deals and discounts through email. Other topics of interest to promote your florist website through email can be: 

• A sneak-peek into the Easter-special flower collection
• Interesting blogs and articles related to Easter and flowers
• Customer stories
• Newsletters and more.

Conclusion

Easter is a significant holiday for florists, and promoting your online flower shop during this season can help you leverage the demand and increase your sales. By following a few easy ways to promote your Easter flower shop online, such as content marketing, Easter-special deals and discounts, you can attract more customers and make your business stand out from the competition. With a little bit of effort and creativity, you can create a successful Easter marketing campaign and make the most out of this festive season.