Wire service orders remain a valuable source of income for florists today. Not only do they augment traditional walk-in sales, they also put florists in touch with a far wider market. While many florists find wire service ordering processes somewhat complex, the potential revenue to be made are simply too…
Let’s get out of the gates on the right foot by dispelling any myths about search engine optimization (SEO) and content marketing being dead. Anyone who tells you this is either talking through their hat or just repeating what the latest online articles are punting to get clicks and reads.…
Many floral shop owners are creatives at heart, with a knack for business. They don’t always like to focus on things like marketing efforts and the overheads involved with these strategies and campaigns, which is why many florists don’t have a marketing budget set aside for these initiatives. But what…
So you’ve set up shop in the middle of town, your store window is looking great with the latest seasonal blooms and it also happens to be the busy time of the year. Sounds like you’re just about ready to service a flurry of customers heading your way in a…
Okay florists, check out these jaw-dropping stats on business-to-consumer emails. “Consumers who purchase products through email spend 138% more than those that don’t receive email offers.” Here’s another one for you, “77% of people prefer to get permission-based promotional messages via email instead of text, direct mail or even social…
Opening a florist business is a dream job in many ways. You get to be your own boss and share in people’s special days, and your workspace just happens to always look and smell of wonderful colors and scents. But being a florist isn’t always all roses; the day you…
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