Let’s get out of the gates on the right foot by dispelling any myths about search engine optimization (SEO) and content marketing being dead. Anyone who tells you this is either talking through their hat or just repeating what the latest online articles are punting to get clicks and reads.…
So you’ve set up shop in the middle of town, your store window is looking great with the latest seasonal blooms and it also happens to be the busy time of the year. Sounds like you’re just about ready to service a flurry of customers heading your way in a…
Surveys have been around since the days of black and white TV and are still as useful as they were back then when it comes to getting down to the nitty-gritty of customer satisfaction… or dissatisfaction… Not only do they tell us what our customers love about us, but they…
Increasing competition and lower profit margins have led to many florists creating new, exciting marketing campaigns and strategies to reach their target audience. As a florist, you already have aesthetically pleasing products that can be used to market what you have to offer in both offline and online marketing campaigns.…
Okay florists, check out these jaw-dropping stats on business-to-consumer emails. “Consumers who purchase products through email spend 138% more than those that don’t receive email offers.” Here’s another one for you, “77% of people prefer to get permission-based promotional messages via email instead of text, direct mail or even social…
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