Did you know that the global floral industry is worth over a hundred billion dollars today? Many florists might be surprised at this. After all, turning a decent profit on a local flower shop is no easy task. The money might be there, but so are holes through which hard-earned…
Let’s get out of the gates on the right foot by dispelling any myths about search engine optimization (SEO) and content marketing being dead. Anyone who tells you this is either talking through their hat or just repeating what the latest online articles are punting to get clicks and reads.…
So you’ve set up shop in the middle of town, your store window is looking great with the latest seasonal blooms and it also happens to be the busy time of the year. Sounds like you’re just about ready to service a flurry of customers heading your way in a…
Okay florists, check out these jaw-dropping stats on business-to-consumer emails. “Consumers who purchase products through email spend 138% more than those that don’t receive email offers.” Here’s another one for you, “77% of people prefer to get permission-based promotional messages via email instead of text, direct mail or even social…
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