Getting into the flower business is not by chance. Most of them become florists because of their passion or love for flowers. Many of us might think that being a florist means being surrounded by aroma and scent the whole day long but that’s not all. You’re constantly on your toes in this business. You can only sell healthy blooms when you take care of them like your own child. It is likely that you have seen your local florist fully staffed on several occasions. This is because they have experienced high sales, but have you ever wondered how they survive when the festivities are over. What all it takes to be a florist and how difficult it can be to deal with flowers and upgrading floral industry trends. Well in this blog we will try to focus on the challenges of being a florist plus we will also discuss solutions that can help local florists.
The right way to handle your blooms
After harvesting, flowers need to be handled and treated properly. They must be pruned, graded, bunched, packed appropriately, and stored in the cold room. Flowers, as we all know, are highly perishable products, and their life expectancy decreases with every passing day. Failure to take any of these steps would result in massive damage to the flowers, ultimately resulting in huge losses. All you need to do to prevent this is to maintain your flower shop inventory. This will not only let you know about your stock but will also let you know about their condition. Having the right temperature for storage and refilling them as per your need and requirement is what a reliable local florist should take care of.
Also Read: Florist POS Software Inventory Management
Only relying on flowers
Typically, florists sell flowers and provide different types and colors of blooms that grow in the season. They also keep lots of greenery to decorate the bouquets, such as leaves and ferns. Have you ever wondered how florists maintain their earnings and profits when sales of flowers slow down due to certain factors, such as cost-cutting in families or dry times after holidays? Obviously, during these tough times, their business is negatively affected. A florist should not rely solely on flowers during such times, but should be flexible as well. A florist can sell related products that people can buy along with flowers. Gift items, products made out of flowers, soil, planters, composts, or seeds for that matter. It would definitely help a local florist to balance its sale in case there is a drop in flower orders.
Uplifting the basic infrastructure
Sometimes because of a lack of knowledge or investment, florists tend to compromise on some of the very necessary things that are vital for a florist shop. Apart from buckets and cutters, there are many other pieces of equipment and infrastructure that a florist needs to take care of. If a shop looks boring and unprepared it will definitely turn away customers. A local florist should have shelves and stands around the shop to display flowers from all sides. The florist should display a few grand flower arrangements to encourage buyers to place large orders. One should also have a photo gallery on their system related to different flower arrangements and decorations the florist has or can handle. This trick will definitely help to boost your business.
Also Read: Hana Florist Software Helping Local Florists
Keeping pace with upcoming trends
It is impossible to imagine how fast trends change in the business of design and decoration. The floral industry is also untouched by it. An old and simple flower arrangement will never attract clients. Apart from this, a florist should always be aware of what is trending and how to transform simple flowers into the finest-looking bouquet.
Selling flowers only in stores will leave you behind
If you are not shipping your stuff online then you are not doing anything. The business of flowers is not limited to a single shop today rather it has expanded across countries by making the right use of the internet. If you are a florist and have done floral industry analysis then you must create a website that displays your diligent work. With the use of technologies, you can bring traffic to your site and thus expand your business across countries through collaborations and partnerships.
Making grocery store customers your loyal customers
The more popular an establishment is, the more offers it will lay on its customers to keep them loyal. These days the big superstores also have a separate section of flowers to sell so that their customers don’t have to wander. The marketing tactics of these super stores are believed to be taking away the opportunities and the profits of these local florist shops these days. To compete against these issues, local florists should work together to ensure that their rights are not violated. Moreover, local florists need to change their marketing techniques, product offerings, and communication methods with their customers in order to flourish against the big whales of the market. The practices of counteracting will definitely bring about a change in how local florists envision growing their business.
Hope the above write-up by www.hanafloristpos.com has done its part to educate you about the difficulties local florists face as well as the solutions they can definitely utilize.
Also Read: Start A Flower Shop Business Online