An e-commerce business cannot survive without organic marketing, and SEO is the backbone of the same.
Online flower shops have come a long way since its inception, and today, the competition is fierce. However, that doesn’t mean that newcomers don’t have a chance to thrive in this industry. On the contrary, with the help of SEO, you can establish yourself as the market leader within a very short time if you are ready to invest your time and resources in it.
Still unsure about the importance of florist website SEO? I’m sure you’ll change your mind after you complete reading this blog.
What is SEO?
But first, we need to discover what SEO is.
SEO or Search Engine Optimization is the process of improving the ranking of your website on search engines. Whenever we enter any search terms on the search bars of Google, Yahoo, or any other search engines, they show us thousands of search results spread across hundreds of pages. However, most people including you and I don’t really go beyond the first one or two pages to see what they have.
This means when your potential customers are searching for flowers online, in all probability, they too won’t go beyond the first page of the search results. As an e-commerce business, you have to fix your florist website SEO in a way that you not only rank on the first page, but preferably within the first few results.
Importance of SEO:
This is why SEO is so important for florist marketing strategies. SEO helps your floral website in the following ways:
1. Increases visibility and traffic
Search engine optimization helps you to rank higher on search results. Better ranking on search engines equates to more organic traffic for your website, thanks to the increased visibility of your website.
This is simply because we, the internet users, not only stick to the first page of search results, but surveys show that about 30% of users only click on the very first result on a search engine results page (SERP), and about 50% don’t go beyond the very first three results.
So, the higher you rank on search results, the more people will click on your link and actually visit your website.
2. Increases engagement and conversions
SEO doesn’t only improve your visibility and increase traffic, but they help big time in increasing the engagement rates of your content too. While On-page SEO optimizes your website content so that it gets a better ranking, off-page SEO works on earning backlinks and improves your website authority (that in turn helps building trust and credibility which we will talk about in the next point). Better SEO requires better and more useful content. When readers love your content, they share it on social media and other platforms. When someone likes or comments under your content, the engagement rate increases even more. These activities further increases not only your visibility but the conversion rate (conversion rate is the ratio between how many people are visiting your website, and how many are purchasing your products and services) too.
3. Builds trust and credibility
And this brings us to our next important point in favor of florist marketing and florist website SEO. SEO not only helps you get more visible, but also makes you more trustworthy and authoritative on your particular niche. Some of the primary factors for Domain Authority are how many backlinks your website has got, how much time users are spending on your website, your website’s bounce rate, and so on. On-page and Off-page SEO endeavors helps in improving all these factors.
4. Helps keeping up with the current trends
Search Engine Optimization is an ever-changing, ever-evolving practice. In order to keep up with the always-changing algorithms of Google search results, digital marketers are constantly striving to come up with newer and better tactics for SEO. Another important aspect of this algorithm is, Google favors new and fresh content over older ones. This means, in order to optimize your website for search engines, you have to constantly learn and update yourself about the current trends of the floral industry, and keep innovating and experimenting with fresh ideas.
This will offer you dual benefits. First, your SEO will be on-point, and second, you’ll stay relevant in a highly competitive market.
Learn more about: Tips for improving your website SEO