The social media landscape is always evolving. As a florist, it can be difficult to keep up with the latest platforms and decide where to focus your efforts. The newest app generating buzz is Threads – a text and image-based platform linked to Instagram. With over 100 million users joining Threads in just the first few days, many business owners are wondering if they should jump on the Threads bandwagon.
As a florist, is investing time into Threads worth it? What types of content could you post to engage followers? Could the platform help drive traffic and sales? We’ll explore what Threads has to offer for florists and whether it’s worth incorporating into your social strategy.
What is Threads and How Does it Work?
Threads was launched by the team behind Instagram in July 2023 as a sister social app focused on text, photo, and short video updates. To sign up for Threads, users simply log in with their Instagram credentials, allowing instant access to their Instagram username, profile pic, followers, and more on the Threads platform.
Key Threads features include:
Text Updates – Users can write posts up to 500 characters sharing thoughts, ideas, questions, and more. These short text updates allow for real-time engagement.
Photo + Video Posts – Up to 10 photos or short videos can be shared within one Threads post, similar to an Instagram carousel post.
Stories – Threads has a stories feature just like Instagram, allowing users to post ephemeral photos and video content that disappears after 24 hours. Users can also react and reply to stories.
Close Friends – You have the option to share more personal, exclusive content with a “Close Friends” list, a small group of followers you select.
The platform facilitates ongoing, text-based conversations around topics users are passionate about. There is also an emphasis on creating community and connecting with like-minded people.
Should Florists Be on Threads? Potential Benefits
As a highly visual industry, florists thrive on platforms like Instagram that allow photo sharing versus text-heavy platforms like Twitter. However, here are some of the key potential benefits of Threads that make it worth consideration for florists:
Gain Early Adopter Advantage
Threads took the social media world by storm, gaining over 100 million users faster than any platform in history. As the next big thing, early adopters can take advantage of threads’ fresh platform and under-saturated user base to stand out from the crowd. By joining Threads now, florists have the opportunity to more easily build a loyal following of ideal clients.
Increase Brand Awareness & Connections
The emphasis Threads places on connecting with communities around shared interests and passions aligns nicely with the floral industry. As a florist, you can organically interject your brand into relevant conversations in gardening, small business, wedding planning, and other communities. Engaging with potential customers and positioning your shop as a helpful expert drives awareness. You can also connect directly with influencers and collaborators.
Showcase Creativity Through Short Videos
While Instagram remains the ideal platform for high-quality static images, Threads offers a unique opportunity for florists to showcase their artistry through short video posts. For example, you could share mesmerizing timelapse videos revealing one of your arrangements coming together from start to finish. These bite-sized videos spotlight your creativity in ways static images cannot.
Share Behind-the-Scenes Sneak Peeks
The “Close Friends” list feature provides the perfect outlet for florists to give special followers VIP access through behind-the-scenes sneak peeks at upcoming floral designs. These exclusive reveals help make your closest brand advocates on Threads feel valued through early access while building excitement.
Boost Brand Personality Through Conversations
Threads provides a more intimate space for florists to engage in one-on-one conversations to form personal connections compared to the broadcast-style posts on Instagram. Florists can use threads as a platform to have genuine, fun conversations that allow their unique brand personality and passions to shine through. Showing this authentic personality helps attract customers who identify with your brand values.
Drive Traffic to Your Website & Instagram Profile
While building a loyal Threads following is beneficial on its own, you can also leverage the platform to boost traffic to your Instagram profile and online shop. Your Instagram handle and website can be shared in your Threads bio as well as subtly linked to within select posts to facilitate discovery. Driving new traffic sources to your existing sales channels may result in increased online orders.
Best Practices: Maximizing Threads for Florists
Here are some top tips for florists looking to get the most value out of Threads:
Cross-Promote Your Threads & Instagram Accounts
Since navigating between your Instagram and Threads profiles is seamless, be sure to promote your Threads handle on Instagram and vice versa. This ensures your wider Instagram audience joins your Threads community while alerting your new Threads followers to your Instagram presence. Cross-promotion establishes and reminds followers you are actively present on both platforms.
Design Lighting Fast Video Reels
Aim to design and produce very short 5-15 second first-person video clips showing you rapidly putting together mini arrangements or floral crowns. These super short reels should conclude just as the final piece comes together to spark intrigue. The condensed, fast format lends itself perfectly to the Threads platform.
Host a Weekly Q&A
Allocate one day a week to host an “Ask Me Anything” question box on Threads where you invite followers to drop floral-related questions in the comments. Respond to 5-10 questions providing your expert advice. This engages your audience while positioning you as an industry teacher.
Give Behind-the-Scenes Access to New Creations
When conceptualizing fresh floral designs, give those in your Close Friends list a sneak preview of the unfinished arrangements and walk them through your creative process. Provide a series of images capturing different stages from raw materials to nearly complete to finally reveal the full masterpiece on Instagram later on.
Collaborate with Wedding Pros in Related Fields
Search for and start following popular event planners, photographers, wedding venues, and other vendors in your city also actively using threads. Organically engage with their content and forge connections. This allows opportunities for cross-promotion and facilitates referrals for potential wedding jobs.
Spark Trending Topics About Flowers
Search for and contribute to budding conversations related to flowers, gardening, floral aesthetics, etc in hopes one takes off as a trending topic. Position yourself as an expert source on the subject by sharing helpful florist perspectives to raise your credibility and visibility.
Join Group Chats in Your Niche
Keep an eye out for relevant group message threads related to floral design or gardening for example. Politely ask to join promising active conversations within your niche. Once accepted, offer useful advice and assistance where you can to showcase your experience while making key connections.
While Instagram remains the most essential social platform for visually-focused florists, incorporating Threads as a supplementary marketing channel can provide unique benefits.
However, limited time and resources mean florists must be selective concerning new platforms. Evaluating the above pros/cons and tips can assist in determining if diving into Threads is a worthy investment for your floral business at this time versus focusing energy elsewhere. But with the rapid growth projected, most experts recommend florists stake a claim on Threads now even if starting out slow.
And when you’re ready to handle all the increased orders from more traffic and exposure, be sure to use Hana Florist POS system for seamless order processing and inventory management. Contact us to learn more!