It can take time and creativity to get people into your flower shop, especially since there is a lot of competition online and with other storefront businesses. It is essential to target your customers where they are on the internet or close to your locality in order for your floral business to grow. In any case, attracting more customers, no matter how successful your business is, is always a good thing. The question is, how can you make sure your flower business consistently gets high sales and website traffic?

List of Ways to Increase Traffic in Your Flower Shop

1. Get more flower business by using social media

flower business social media marketing

Are you running any in-store promotions or hosting an event? Keep your customers posted via email and social media. You should always ask your customers for their email addresses when placing orders, holding raffles, and collecting sign-ups. Send out regular updates about new product lines, company news, and events. Give customers a reason to follow and like you on social media by letting them know where you can be found there.  Get to know them better by engaging with them on a more personal level.  Make Friday Flowers a pick-up-only design, show your staff working, and show the beautiful flowers this week. Once customers have picked up their Friday Flowers designs, post photos of them.  If you let them know that there are limited designs available, they will hurry in.

Also Read: Reach New Customers Through Social Media

2. Making a website

Prepare your website and software

A good online marketing strategy starts with having your own flower shop website and keeping it up-to-date, in addition to social media sites. Your website provides potential customers with all the information about your business that they might be looking for. The research indicates that people visit websites before making a call or visiting a business, so it is imperative that your site is easy to navigate, well-organized, and attractive.

3. The hyperlocal SEO strategy

If you don’t have content on your floral website, it won’t appear in search engine results. As a result, the process of SEO stresses the importance of having useful and informative content on your website to rank higher than your competitors. Your website might already be optimized for searches in your city, district, or region using local florist SEO. Unlike local SEO, hyperlocal SEO targets smaller, more focused areas about well-known landmarks and neighborhoods. You can do this to promote your business locally and increase traffic to your website!

4. Google listing for local businesses

Florist Google my Business Profile

Since you are a local florist, you should follow technology for your benefit, which is why when it comes to search engines, it is all about ranking locally. There is a great deal of importance to location for a florist. Therefore, you need to make sure that your Google My Business Account is updated with the latest information. You should make sure you fill out as much information as possible, if you miss important attributes like your business opening hours, Google will penalise you. Making sure your customers leave reviews is a good way to boost your ranking.

5. The existing customer base can be leveraged 

In order to get new customers into your flower shop, you need existing customers who love you. To cultivate walk-in traffic, you must go above and beyond to surprise and delight your existing customers. You can establish a personal connection with each customer. Thanking the customer for their order can be accomplished by sending a handwritten note or making a personal phone call. The early-bird sale can be offered to existing customers only at certain intervals before it’s fully announced. Additionally, you can find out the birthdays of your customers using your florist POS system. If you want to give someone a birthday surprise or a percentage off, send out Happy Birthday emails or cards during Birthday month.

Hopefully, now you might be feeling more confident about increasing traffic on your ecommerce florist website and store after knowing how marketing works. Hana Florist POS offers more information about implementing these strategies. Feel free to contact us with any questions you may have, we will be happy to assist you.