Holidays are loved by one and all for obvious reasons. However, as a floral ecommerce website owner, the reasons for you to look forward to these festivities and holidays are different. After all, people love exchanging flowers and other beautiful gifts during these occasions. This means a welcome surge in the flower sales for you.
If you are new to this business, chances are that you’re still trying to figure out your holiday sales strategies. Knowing about the biggest holidays in the floral calendar and popular flowers related to them will definitely help you to manage your floral business in a better way. If you’re already using a flower POS software like Hana POS, then you can receive valuable suggestions on marketing and sales strategies. So, which holiday sees the highest amount of sales in the floral calendar?
Most Popular Holidays For Sending Flowers
Valentine’s Day tops every year in this matter, with Christmas and Mother’s Day competing for the close second position. Apart from these 3 highly coveted holidays, other popular holidays in the floral calendar are: Thanksgiving, Hanukkah, Women’s Day, and New Year’s Day.
1. Valentine’s Day:
This is not a surprise. Roses, especially red roses are the most popular flowers for Valentine’s Day. Pink, yellow, and white roses, tulips, lilies, and gerberas are other popular flowers for this occasion. Apart from wrapped flower bouquets, vase flower arrangements along with cute add-ons like stuffed toys, balloons, and chocolates are also popular.
Also Read: Valentine’s Day Checklist for Florists
For Christmas, stock up on Christmas greens and foliage like pine cone, birch leaves, cider, mistletoe, ivy, fir, spruce, etc. Among flowers, Amaryllis, Poinsettia, Rose, Carnation, and Chrysanthemum flowers especially in red and white colors are the most popular ones. Christmas wreaths and centerpieces are more sought-after along with flower bouquets.
3. Mother’s Day:
White flowers, especially white carnations take up the top spot for the most popular flower for Mother’s Day. Other white blooms that children love to buy for their mothers are Asiatic Lily, Calla Lily, Casablanca Lily, Daisy, Gerbera, Daffodil, and Roses. Plants like succulents and orchids are also popular as gifts.
Also Read: Florist Checklist for Mother’s Day
For Thanksgiving, orange, yellow, and red colors dominate the color palette of flower arrangements. Small and large centerpieces along with candles for Thanksgiving dinner are the most popular items that people order for Thanksgiving. Wrapped and vase flower arrangements are also purchased with equal enthusiasm.
For Hanukkah, people love exchanging elegant and graceful flower arrangements. White and blue flowers are the most popular ones during Hanukkah. Rose, Hydrangea, Delphinium, Lilies, and Carnations find their places in the Hanukkah flower arrangement.
6. Women’s Day:
Women’s Day is an occasion where lilies are sold in the highest amount. Lily flowers represent femininity, fertility, affection, and admiration. This is why they are considered to be the official flowers for Women’s Day. Pink lilies are the most popular ones, but other colors are also exchanged during Women’s Day.
7. New Year’s Day:
Daffodils are considered to be the symbol of a prosperous and happy start of the year. Other than that, rose, sunflower, gerbera, daisy, and tulips are some of the other popular flowers.